Marketing Campaign Strategist (Remote)

Protective Life; United States; Remote; USD 75,000 - 115,000; Full time

Job summary

Join a leading insurance company as a Marketing Campaign Strategist. This remote role involves developing impactful marketing strategies and collaborating with diverse teams to enhance campaign performance. Candidates should possess strong marketing knowledge, effective project management skills, and a track record in digital marketing, with a competitive salary range of $75,000 to $115,000.

Benefits

Comprehensive health, dental, and vision insurance

401(k) plan with Company matching

Paid time off and parental leave

Qualifications

• Minimum 5 years of marketing/advertising experience.
• Deep understanding of marketing principles and project management skills.
• Ability to analyze performance and suggest optimizations.

Responsibilities

• Plan and develop marketing campaigns aligned with Brand and LoB strategy.
• Define campaign KPIs and testing strategies.
• Coordinate with marketing teams to review ongoing campaigns.

Skills

Project Management

Campaign Analysis

Content Creation

SEO

Digital Marketing

Education

Bachelor's degree in marketing, communications or related field

Tools

Microsoft Office

WorkFront

Job description

Join to apply for the Marketing Campaign Strategist (Remote) role at Protective Life

Join to apply for the Marketing Campaign Strategist (Remote) role at Protective Life

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This range is provided by Protective Life. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$75,000.00/yr - $115,000.00/yr

The work we do has an impact on millions of lives, and you can be a part of it.

We help protect our customers against life’s uncertainties. Regardless of where you work within the company, you’ll be helping provide protection and peace of mind when our customers need it most.

Description:

The Campaign Strategist is responsible for developing campaign strategies for all retail divisions and the enterprise. They collaborate closely with Brand and Line of Business (LoB) Marketers to prioritize initiatives and create strategy briefs that clearly outline campaign objectives as well as the customer and distributor journey. The Campaign Strategist also establishes comprehensive marketing plans, which include deliverables, testing methods, target audiences, key performance indicators (KPIs), budget considerations, important deadlines, and metrics for performance monitoring to achieve market goals.

***This role will be titled "Sr. Associate, Marketing Campaign Planning" within our organization.***

Responsibilities

• Plan and develop marketing campaigns in alignment with Brand and LoB strategy
• Define campaign brief and timelines and works to prioritize campaigns in line with marketing plan and roadmap
• Define campaign KPIs and testing strategies
• Analyze campaign performance and suggests optimizations
• Submits campaign strategy plans to work management platform (WorkFront)
• Coordinates with the Brand and LoB marketers to review the status of the ongoing campaigns
  
  
  

Knowledge, Skills, Attributes

• A deep understanding of marketing principles
• Ability to understand and apply market research and analysis
• Knowledge of how to create, curate, and distribute valuable content to attract and engage target audiences
• Familiarity with content strategies, SEO, content management systems, and the marketing tech stack
• Understanding of brand management to ensure that marketing campaigns align with the identify and values
• Ability to think outside of the box, generate innovative ideas and create engaging stories
• Understanding of developing and optimizing campaigns to deliver leads and sales generation
• Ability to align sales enablement deliverables against campaign strategy to deliver on Marketing Strategy and business objectives
• Effective project management skills to oversee the execution of marketing campaigns
• Ability to collaborate effectively with functional team members
• Proficiency in digital marketing tools and platforms
  
  
  

Qualifications/Education

• Bachelor's degree in marketing, communications or related field
• Minimum 5 years of marketing/advertising experience
• Proficiency with Microsoft Office products
• High level of vision, creativity and ingenuity
• Demonstrated ability to multi-task, prioritize and effectively manage within a deadline driven environment
• Enjoy solving process and architecture challenges
• Works well under pressure and tight deadlines
• Detail oriented
• Professionally curious--desires to learn more about the business and grow in knowledge and capability within the organization and industry; asks why
  
  
  

Employee Benefits:

We aim to protect the wellbeing of our employees and their families with a broad benefits offering. In addition to offering comprehensive health, dental and vision insurance, we support emotional wellbeing through mental health benefits and an employee assistance program. Work/life balance is important and Protective offers a variety of paid time away benefits (e.g., paid time off, paid parental leave, short-term disability, and a cultural observance day). The financial health of our employees is just as important as physical and emotional health. Some of the financial wellbeing benefits include contributions to healthcare accounts, a pension plan, and a 401(k) plan with Company matching. All employees are encouraged to protect their overall wellbeing by engaging in ProHealth Rewards, Protective’s platform to improve wellbeing while earning cash rewards.

Eligibility for certain benefits may vary by position in accordance with the terms of the Company’s benefit plans.

Accommodations for Applicants with a Disability:

If you require an accommodation to complete the application and recruitment process due to a disability, please email [e-mail]. This information will be held in confidence and used only to determine an appropriate accommodation for the application and recruitment process.

Please note that the above email is solely for individuals with disabilities requesting an accommodation. General employment questions should not be sent through this process.

We are proud to be an equal opportunity employer committed to being inclusive and attracting, retaining, and growing an inclusive workforce.

Protective’s targeted salary range for this position is $75,000 to $115,000. Actual salaries may vary depending on factors, including but not limited to, job location, skills, and experience. The range listed is just one component of Protective’s total compensation package for employees.

This position also offers additional incentive opportunities through an annual incentive based on individual and Company performance.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Insurance

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