Digital Site Merchandising Strategist

Macy's; New York (NY); On-site; USD 70,000 - 110,000; Full time

Job summary

Macy's is seeking an Associate of Site Merchandising to shape the end-to-end digital strategy for a key category. You will define how customers discover, browse, and buy across Macy's digital properties, partnering with Merchandising, Marketing, and Creative teams to deliver an engaging, high-converting experience aligned with brand storytelling.

This role blends analysis and storytelling—translate objectives into digital experiences, optimize category pages, navigation, and search, and monitor

Qualifications

• Bachelor's degree from a 4-year college or university preferred.
• 3–5 years direct experience.
• Strong analytical skills with ability to draw insights from data.
• Self-starter with strong sense of ownership and initiative.
• Ability to effectively share and communicate technical information to all levels of business.
• Ability to juggle multiple projects and priorities.

Responsibilities

• Develop and lead the site merchandising vision and strategy in your area of ownership, aligning with overall company and merchandising goals.
• Translate category objectives into digital experiences that maximize customer engagement, conversion, and profitability.
• Partner with cross-functional stakeholders on assortment and content strategy, ensuring site storytelling reflects key trends, brand priorities, and seasonal moments.
• Lead site event strategies, creating a seamless experience across marketing, digital content, navigation, linking, and product sequencing.
• Oversee the execution of category pages (PLPs), landing pages, and navigation for your category.
• Ensure taxonomy, filters and onsite search are optimized for intuitive product discovery and conversion.
• Partner with cross-functional stakeholders on Product Detail Page optimization, inclusive of attribution, images, size and fit information, reviews, and overall page layout.
• Partner with Marketing and Creative to develop cohesive playbooks to bring brands, events, & stories to life.
• Collaborate with Analytics to monitor performance KPIs (revenue, traffic, conversion, AOV and conversion funnel metrics) and identify opportunities for growth.

Skills

Collaboration

Presentation skills

Cross-functional

Data analysis

Project management

Creative thinking

Technical skills

MS Office

Education

Bachelor's degree

Tools

MS Office

Job description

Macy's is seeking an Associate of Site Merchandising to shape the end-to-end digital strategy for a key category. You will define how customers discover, browse, and buy across Macy's digital properties, partnering with Merchandising, Marketing, and Creative teams to deliver an engaging, high-converting experience aligned with brand storytelling.

This role blends analysis and storytelling—translate objectives into digital experiences, optimize category pages, navigation, and search, and monitor