Principal, Site Merchandising - Ralph Lauren

Macy's; New York (NY); Sur place; USD 150 000 - 230 000; Plein temps

Résumé du poste

Macy's in New York seeks a Principal, Site Merchandising to lead a team responsible for optimizing customer product discovery and online events. You will translate business objectives into actionable plans, set KPIs, and drive revenue across digital properties.

You will partner with Merchandising, Marketing, Product, and UX to implement promotions, optimize navigation and search, and build an agile, high-performing team focused on delivering exceptional online shopping experiences across devices.

Qualifications

• Deep understanding of customer shopping behaviors and digital engagement patterns.
• Strong analytical capability to evaluate site performance, conversion metrics, and search behavior.

Responsabilités

• Drive revenue and conversion by understanding customer shopping behaviors and optimizing online events and experiences.
• Lead and develop a team focused on delivering a superb shopping experience across devices and channels.
• Identify automation opportunities to improve event execution, taxonomy management, and operational efficiency.
• Partner with product, marketing, and UX to implement promotions and enhancements that boost sales and engagement.

Connaissances

Digital merchandising strategy

Customer-centric mindset

E-commerce analytics

Cross-functional leadership

Description du poste

Be part of an amazing story.Macy's is more than just a store. We're a story. One that's captured the hearts and minds of America for more than 160 years. A story about innovations and traditions...about inspiring stores and irresistible products...about the excitement of the Macy's 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We've been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

Job Overview

The Principal, Site Merchandising leads a team responsible for optimizing customer product discovery and selection across digital properties, enhancing online events to drive sales and profitability, and executing, analyzing, and auditing site content. This leader partners closely with peers and cross-functional teams to streamline processes, simplify workflows, and implement automation opportunities. The Principal, Site Merchandising builds and develops an agile, results-oriented team that responds effectively to evolving business needs.

The Principal, Site Merchandising establishes the team's vision, goals, and success metrics by prioritizing work, optimizing organizational structure, and implementing key performance indicators (KPIs) and operating standards. Leveraging a deep understanding of business objectives, this leader defines site merchandising strategies and translates them into clear, actionable plans for the team. The Principal, Site Merchandising applies strong analytical skills, business acumen, organization, and communication expertise to represent the function in various forums and collaborate effectively with business and technology partners across multiple locations.

What You Will Do

Drive Business Revenue and Conversion

• Develop a deep understanding of customer shopping behaviors, preferences, and digital engagement patterns.
• Serve as the subject matter expert for assigned families of business (FOBs) and categories, optimizing online experiences and events to drive sales, conversion, and profitability.
• Translate event strategies, business objectives, and priorities into actionable plans and measurable success metrics, including ROI and performance KPIs.
• Deliver best-in-class site experiences through the seamless execution of promotions, sitewide events, and FOB-specific campaigns.
• Build strong cross-functional partnerships with Site Merchandising, Sitewide Merchandising, Marketing, Creative Production, Production, and Merchant teams to ensure successful event planning and execution.
• Analyze site performance across customer touchpoints and devices, identify opportunities for improvement, benchmark against competitors, and implement browse and facet optimization strategies.
• Manage site navigation, including header flyouts and left-hand navigation, while partnering with SEO and UX teams to establish and maintain best practices.
• Optimize onsite search experiences, establish search merchandising standards, and provide merchandising approvals as needed.

Team Leadership

• Lead and develop a team focused on delivering an exceptional shopping experience across all devices and digital channels.
• Build an agile, solutions-oriented team that responds effectively to changing business needs and opportunities.
• Foster a culture of continuous learning by coaching, mentoring, motivating, and developing team members for long-term growth and success.
• Develop and deliver presentations that communicate business results, strategies, and key initiatives to stakeholders and leadership teams.

Innovation and Special Projects

• Identify and implement automation opportunities to improve event execution, taxonomy management, and operational efficiency.
• Partner with product, enhancement, and experimentation teams to drive improvements in sales, conversion, and customer engagement.
• Promote a collaborative, innovative, and results-driven team environment.
• Lead special projects and strategic initiatives that advance site merchandising capabilities and business objectives.
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.

In addition to the essential duties mentioned above, other duties may be assigned.

Skills You Will Need

• Digital Merchandising Strategy - Proven ability to develop and execute site merchandising strategies that optimize product discovery, customer engagement, conversion, and digital sales performance.
• Customer-Centric Mindset - Deep understanding of customer shopping behaviors, preferences, and digital engagement patterns, using insights to enhance the online shopping experience.
• E-Commerce Analytics & Insights - Strong analytical capability to evaluate site performance, conversion metrics, search behavior, and customer engagement data to drive informed business decisions.
• Cross-Functional Leadership - Ability to build strong partnerships across Merchandising, Marketing, Product,