Site Merchandising Associate - Ralph Lauren

Macy's; New York (NY); On-site; USD 70,000 - 110,000; Full time

Job summary

Macy's is seeking an Associate of Site Merchandising to shape the end-to-end digital strategy for a key category. You will define how customers discover, browse, and buy across Macy's digital properties, partnering with Merchandising, Marketing, and Creative teams to deliver an engaging, high-converting experience aligned with brand storytelling.

This role blends analysis and storytelling—translate objectives into digital experiences, optimize category pages, navigation, and search, and monitor

Qualifications

• Bachelor's degree from a 4-year college or university preferred.
• 3–5 years direct experience.
• Strong analytical skills with ability to draw insights from data.
• Self-starter with strong sense of ownership and initiative.
• Ability to effectively share and communicate technical information to all levels of business.
• Ability to juggle multiple projects and priorities.

Responsibilities

• Develop and lead the site merchandising vision and strategy in your area of ownership, aligning with overall company and merchandising goals.
• Translate category objectives into digital experiences that maximize customer engagement, conversion, and profitability.
• Partner with cross-functional stakeholders on assortment and content strategy, ensuring site storytelling reflects key trends, brand priorities, and seasonal moments.
• Lead site event strategies, creating a seamless experience across marketing, digital content, navigation, linking, and product sequencing.
• Oversee the execution of category pages (PLPs), landing pages, and navigation for your category.
• Ensure taxonomy, filters and onsite search are optimized for intuitive product discovery and conversion.
• Partner with cross-functional stakeholders on Product Detail Page optimization, inclusive of attribution, images, size and fit information, reviews, and overall page layout.
• Partner with Marketing and Creative to develop cohesive playbooks to bring brands, events, & stories to life.
• Collaborate with Analytics to monitor performance KPIs (revenue, traffic, conversion, AOV and conversion funnel metrics) and identify opportunities for growth.

Skills

Collaboration

Presentation skills

Cross-functional

Data analysis

Project management

Creative thinking

Technical skills

MS Office

Education

Bachelor's degree

Tools

MS Office

Job description

Be Part of an Amazing Story

Macy's is more than just a store. We're a story. One that's captured the hearts and minds of America for more than 160 years. A story about innovations and traditions...about inspiring stores and irresistible products...about the excitement of the Macy's 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We've been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

Job Overview

The Associate of Site Merchandising will own the end-to-end digital merchandising strategy and execution across our digital properties for a category or area of ownership. You will define how customers discover, browse, and shop across our digital channels - ensuring a seamless, inspiring, and high-converting experience that reflects both brand storytelling and business priorities.

This role sits at the intersection of art and analytics: part strategist, part operator, and part storyteller. You'll partner closely with Merchandising, Marketing, and Creative teams to drive engagement, conversion, and revenue growth. You will lead the content strategy to improve discovery and inspire customers.

The Associate will put the customer at the center of all decisions by working closely with peers and cross-functional teams across business areas to create a seamless experience. The Associate demonstrates a deep understanding of business objectives, defining and implementing site strategies to meet business objectives. The Associate thrives on results, takes the initiative to advocate for business needs to support area of ownership, and reacts to business as needed. They must be highly analytical with strong business acumen, organized, and possess great communication and presentation skills as they will represent their category in many forums.

What You Will Do

• Develop and lead the site merchandising vision and strategy in your area of ownership, aligning with overall company and merchandising goals
• Translate category objectives into digital experiences that maximize customer engagement, conversion, and profitability
• Partner with cross-functional stakeholders on assortment and content strategy, ensuring site storytelling reflects key trends, brand priorities, and seasonal moments
• Lead site event strategies, creating a seamless experience across marketing, digital content, navigation, linking, and product sequencing
• Oversee the execution of category pages (PLPs), landing pages, and navigation for your category
• Ensure taxonomy, filters and onsite search are optimized for intuitive product discovery and conversion
• Partner with cross-functional stakeholders on Product Detail Page optimization, inclusive of attribution, images, size and fit information, reviews, and overall page layout
• Partner with Marketing and Creative to develop cohesive playbooks to bring brands, events, & stories to life
• Collaborate with Analytics to monitor performance KPIs (revenue, traffic, conversion, AOV and conversion funnel metrics) and identify opportunities for growth

Skills You Will Need

• Collaboration: Collaborate with merchant teams to understand business strategy, objectives, and priorities.
• Presentation Skills: Prepare and present quarterly business reviews (QBRs) to optimize taxonomy and search strategies, including competitive deep dives. Provide insights and strategies for the best online experience.
• Cross-Functional Relationship Building: Foster strategic relationships with merchants, marketing, creative production, production, and internal site merchandise partners to leverage resources and establish best-in-class event execution.
• Innovation and Competitive Analysis: Seek opportunities to grow the business by improving the customer shopping experience through innovation and competitive analysis.
• Data Analysis: Work with business intelligence, experimentation, and relevancy teams to understand and develop comprehensive strategies for site audits.
• Project Management: Ability to juggle multiple projects, identify primary and secondary objectives, prioritize time, and communicate timelines to team members.
• Product/Project Ownership: Ability and desire to take ownership of products and projects.
• Creative and Strategic Thinking: Ability to think creatively, strategically, and technically.
• Technical Proficiency: Knowledge of MS Office computer programs is required.

Who You Are

• Bachelor's Degree from 4-year college or university preferred
• 3-5 years direct experience
• Strong analytical skills, with ability to draw insights and conclusions from data
• Self-starter with strong sense of ownership and initiative
• Strong problem-solving skills, balancing strategic thinking, technical knowledge, and creativity
• Ability to effectively share and communicate technical information to all levels of business
• Ability to juggle multiple projects - can identify primary and secondary objectives, prioritize time a