Digital Shelf Growth Lead - Merchandising & Experience

Kohler

Wisconsin

Sur place

USD 108 000 - 167 000

Plein temps

Il y a 6 jours
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Avantages offerts par ce poste

Day 1 benefits
Competitive compensation

Résumé du poste

Kohler is hiring a Digital Merchandising Manager to own the digital performance of designated product categories across Kohler's digital commerce ecosystem. You will craft merchandising strategies to boost demand, improve discovery, and drive conversions on Kohler.com and partner sites, working closely with Sales, Category Management, and Marketing teams.

You will lead analytics, experimentation, and AI-enabled initiatives to elevate digital shelf execution, content quality, and customer

Qualifications

  • Bachelor's degree in Marketing, Business, eCommerce, or a related field.
  • 5+ years of Digital Merchandising, eCommerce, Category Management, or Digital Commerce experience.
  • Experience with Digital Shelf platforms (Salsify, Syndigo, Profitero, Stackline) and analytics tools.
  • Strong understanding of SEO, retailer search, and AI-enabled merchandising practices.

Responsabilités

  • Own the digital business performance for assigned product categories across Kohler's digital commerce ecosystem.
  • Develop merchandising strategies to increase demand, discoverability, engagement, conversion, and profitability.
  • Partner with Sales, Category Management, Retail Partners, Retail Media, Product Information, Supply Chain, Brand Marketing and Creative teams to optimize digital shelf performance.

Connaissances

Digital merchandising
Leadership
Cross-functional collaboration
Analytics & data-driven decisions
Project management
SEO & GEO knowledge

Formation

Bachelor's degree in Marketing, Business, eCommerce, or related field

Outils

Salsify
Syndigo
Profitero
Stackline
Power BI
Tableau/Qlik

Description du poste

Kohler is hiring a Digital Merchandising Manager to own the digital performance of designated product categories across Kohler's digital commerce ecosystem. You will craft merchandising strategies to boost demand, improve discovery, and drive conversions on Kohler.com and partner sites, working closely with Sales, Category Management, and Marketing teams.

You will lead analytics, experimentation, and AI-enabled initiatives to elevate digital shelf execution, content quality, and customer

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