Digital Shelf Strategist – Growth & Content

The Kraft Heinz Company; United States; Remote; USD 90,000 - 112,000; Full time

Benefits offered by this job

401k

Health insurance

Wellbeing programs

Job summary

The Kraft Heinz Company is seeking a Senior Digital Shelf Analyst to own end-to-end digital shelf strategy for key customers, driving organic growth with SEO, content effectiveness, and taxonomy improvements. The role requires collaboration with cross-functional teams and external partners to maximize visibility and conversions on retailer dot coms.

This remote-based position targets a 1–3 year background in digital shelf management and eCommerce, with opportunities for a performance bonus and a

Qualifications

• 1–3 years experience in digital shelf management, eCommerce, Shopper Marketing, or related field.
• Demonstrated thought leadership in eCommerce marketing.
• Strong communication across cross-functional teams.
• Leadership to solve problems autonomously and drive initiatives.
• Ability to think strategically about insights that drive business impact.
• Ability to leverage data and research for continuous improvement.
• Ownership mindset and ability to lead projects.
• Multi-tasker capable of managing multiple categories.
• Inquisitive, driven and self-sufficient.

Responsibilities

• Own end-to-end PDP content strategy and execution for assigned customers.
• Improve product search rankings through on-page SEO techniques.
• Enhance content recommendations on digital shelf via AEO & content optimizations.
• Analyze content performance and recommend improvements to product descriptions, images, and videos.
• Coordinate syndication of content across retailer platforms for accuracy and consistency.
• Develop and maintain a structured product taxonomy aligned with retailer requirements.
• Identify opportunities for tests and learnings and drive execution to completion.
• Collaborate with Omni-Shopper Marketing, Sales, and external partners to align on opportunities.
• Report digital shelf performance and share learnings with leadership.

Skills

Digital shelf

SEO

Data analysis

Communication

Leadership

Strategic thinking

Analytics storytelling

Tools

PowerPoint

Excel

Salsify

Syndigo

Job description

The Kraft Heinz Company is seeking a Senior Digital Shelf Analyst to own end-to-end digital shelf strategy for key customers, driving organic growth with SEO, content effectiveness, and taxonomy improvements. The role requires collaboration with cross-functional teams and external partners to maximize visibility and conversions on retailer dot coms.

This remote-based position targets a 1–3 year background in digital shelf management and eCommerce, with opportunities for a performance bonus and a