Digital Merchandising Lead: Growth & AI-Driven UX

Kohler

Kohler (WI)

On-site

USD 108,000 - 167,000

Full time

6 days ago

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Benefits offered by this job

Day 1 benefits

Performance bonus

Job summary

Kohler is seeking a Digital Merchandising Manager to own and grow the digital performance of assigned product categories across Kohler.com and retailer ecosystems. You will collaborate with Sales, Category Management, Retail Partners, and Creative teams to optimize digital shelf, accelerate launches, and improve the customer experience using analytics and AI-enabled capabilities.

The role emphasizes leadership, data-driven decision making, content strategy, and strong cross-functional

Qualifications

Bachelor\'s degree in Marketing, Business, eCommerce, or related field.
5+ years of experience in Digital Merchandising, eCommerce, Category Management, or Digital Commerce.
Experience with Digital Shelf platforms (Salsify, Syndigo, Profitero, Stackline, etc.) and analytics tools (Power BI, Tableau, or Qlik).
Demonstrated success growing digital sales and optimizing digital merchandising performance.
Understanding of SEO, retailer search, Generative Search Optimization (GEO), and AI-enabled commerce.
Strong leadership, collaboration, communication, and project management skills.

Responsibilities

Own category growth and digital performance across Kohler Digital Shelf and retailer sites.
Lead digital shelf optimization, product launches, and content strategy to enhance customer experience.
Collaborate with Sales, Category Management, Retail Media, Supply Chain, and Creative teams.
Ensure content meets brand standards and retailer requirements across channels.
Drive analytics, dashboards, and continuous improvement for category performance.
Experiment with merchandising approaches, including AI-enabled content and personalization.