Digital Merchandising Manager

Kohler; Kohler (WI); On-site; USD 108,000 - 167,000; Full time

Benefits offered by this job

Day 1 benefits

Performance bonus

Job summary

Kohler is seeking a Digital Merchandising Manager to own and grow the digital performance of assigned product categories across Kohler.com and retailer ecosystems. You will collaborate with Sales, Category Management, Retail Partners, and Creative teams to optimize digital shelf, accelerate launches, and improve the customer experience using analytics and AI-enabled capabilities.

The role emphasizes leadership, data-driven decision making, content strategy, and strong cross-functional

Qualifications

• Bachelor\'s degree in Marketing, Business, eCommerce, or related field.
• 5+ years of experience in Digital Merchandising, eCommerce, Category Management, or Digital Commerce.
• Experience with Digital Shelf platforms (Salsify, Syndigo, Profitero, Stackline, etc.) and analytics tools (Power BI, Tableau, or Qlik).
• Demonstrated success growing digital sales and optimizing digital merchandising performance.
• Understanding of SEO, retailer search, Generative Search Optimization (GEO), and AI-enabled commerce.
• Strong leadership, collaboration, communication, and project management skills.

Responsibilities

• Own category growth and digital performance across Kohler Digital Shelf and retailer sites.
• Lead digital shelf optimization, product launches, and content strategy to enhance customer experience.
• Collaborate with Sales, Category Management, Retail Media, Supply Chain, and Creative teams.
• Ensure content meets brand standards and retailer requirements across channels.
• Drive analytics, dashboards, and continuous improvement for category performance.
• Experiment with merchandising approaches, including AI-enabled content and personalization.

Skills

Digital merchandising

Analytics

SEO & GEO

AI-enabled commerce

Leadership

Project management

Collaboration

Communication

Education

Bachelor's degree in Marketing, Business, eCommerce, or related field

Tools

Power BI

Tableau

Qlik

Salsify

Syndigo

Profitero

Stackline

Job description

Digital Merchandising Manager

Work Mode:Onsite

Location:Onsite - Kohler, WI

Own the digital business performance of assigned productcategories across Kohler's digital commerce ecosystem. Develop merchandisingstrategies that increase demand, discoverability, customer engagement,conversion, market share, and profitable growth across Kohler.com, retailerwebsites, and marketplaces while delivering a premium Kohler brand experience.

As the digital business owner for assigned categories,this role partners with Sales, Category Management, Retail Partners, RetailMedia, Product Information, Supply Chain, Brand Marketing, and Creative teamsto optimize digital shelf performance, accelerate product launches, andcontinuously improve customer experience through analytics, experimentation,and AI-enabled capabilities.

Specific Responsibilities

Category Growth& Commercial Performance

• Drive the digital commercial performance of assignedcategories across KOHLER Digital Shelf to achieve sales & brand objectives.
• Develop merchandising strategies that drive revenue,market share, conversion, profitability, and customer engagement.
• Identify growth opportunities through assortmentoptimization, bundling, cross-sell, upsell, promotions, and seasonalmerchandising.
• Partner with Sales and Category Management to alignmerchandising priorities, pricing strategies, and product launches.

Digital ShelfLeadership & Customer Experience

• Develop best-in-class digital product experiences thatinspire, educate, and convert customers.
• Optimize product pages through enhanced content, imagery,video, comparison tools, buying guides, A+ content, and customer-focusedstorytelling.
• Improve discoverability across retailer search,Kohler.com search, SEO, Generative Search Optimization (GEO), and AI-poweredshopping experiences.
• Drive merchandising improvements that increaseengagement, attachment rate, average order value, and conversion.

Retail & BusinessPartnerships

• Partner with key retailers—including Home Depot, Lowe's,Amazon, Costco, Ferguson, Wayfair, Ace, and Kohler.com to improve categoryperformance.
• Represent digital merchandising priorities duringretailer business reviews and joint planning sessions.
• Collaborate with Sales, Category Management, RetailMedia, Supply Chain, Digital Operations, and Creative teams to improve launchreadiness and digital shelf execution.
• Serve as the primary liaison between Merchandising,Product Information, Creative Content, and Syndication teams to improveexecution speed and reduce content rework.

Content Strategy& Brand Consistency

• Ensure all product content—including copy, imagery,video, specifications, comparison tools, A+ content, and emergingexperiences—meets Kohler brand standards and retailer requirements drivingdemand conversion.
• Partner with Creative and Content Operations teams todevelop compelling customer-first merchandising experiences across digitalexperiences.
• Support implementation of new merchandising capabilitiesincluding 3D visualization, AR experiences, interactive buying tools, andAI-generated content.
• Maintain high-quality content throughout productlifecycle updates, assortment changes, and retailer refreshes.

CategoryAnalytics, Dashboards & Optimization

• Own monthly category business reviews that evaluatecommercial performance and identify opportunities for continuous improvementwith Marketing, Sales, Category.

• Monitor category performance across: Commercial Performance (Revenue, POS, Conversion, Profitability); Digital Shelf Performance (Traffic, Share of Search, PDF Visibility); Content Health (Completeness, Accuracy, Rich Content); Customer Experience (Ratings, Reviews, Engagement); Operational Excellence (Launch Readiness, Product Setup).

• Benchmark competitor merchandising, pricing, searchvisibility, promotions, and content to identify growth opportunities.
• Partner with Analytics and Retail Media teams toprioritize actions that accelerate category growth.

Innovation & ContinuousImprovement

• Design and execute merchandising experiments that improveconversion, engagement, average order value, and attachment.
• Test and optimize merchandising experiences, productpresentation, and promotional messaging.
• Leverage AI-enabled capabilities to improve merchandisingproductivity through copy generation, metadata optimization, personalization,and product recommendations.
• Support enterprise initiatives related to taxonomy,Product Information Management (PIM), content governance, and emerging commercecapabilities.

Skills/Requirements

• Bachelor's degree in Marketing, Business, eCommerce, orrelated field.
• 5+ years of experience in Digital Merchandising,eCommerce, Category Management, or Digital
• Commerce within a manufacturer,retailer, or consumer brand.
• Demonstrated success growing digital sales and optimizingdigital merchandising performance.
• Experience leveraging analytics to develop businessrecommendations and drive commercial growth.
• Familiarity with Digital Shelf platforms (Salsify,Syndigo, Profitero, Stackline, etc.) and analytics tools including Power BI,Tableau, or Qlik.
• Understanding of SEO, retailer search, Generative SearchOptimization (GEO), digital merchandising best practices, and AI-enabledcommerce.
• Strong leadership, collaboration, communication, andproject management skills.

Travel

• Travel to retailers, trade shows and in-market events asneeded, approximately 20%.

Applicants must be authorized to work in the US without requiring sponsorship now or in the future.

We believe in supporting you from the moment you join us, which is why Kohler offers day 1 benefits. This means you’ll have access to your applicable benefit programs from your first day on the job, with no waiting period.The salary range for this position is $107,650 - $166,650. The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education, and the work location. In addition, this position is eligible for a performance bonus/variable incentive compensation.

Why Choose Kohler?

We empower each associate to #BecomeMoreAtKohler with a competitive total rewards package to support your health and wellbeing, access to career growth and development opportunities, a diverse and inclusive workplace, and a strong culture of innovation. With more than 30,000 bold leaders across the globe, we’re driving meaningful change in our mission to help people live gracious, healthy, and sustainable lives.

About Us

It is Kohler’s policy to recruit, hire, and promote qualified applicants without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact [e-mail]. Kohler Co. is an equal opportunity/affirmative action employer.