Digital Shelf & Activation Analyst – E‑Commerce Growth

Royal Canin USA Inc; Franklin (TN); On-site; USD 60,000 - 90,000; Full time

Job summary

Mars Pet Nutrition is seeking an analytical Digital Sales & Activation Analyst to drive eCommerce growth in Specialty channels. You will optimize digital shelf content, develop scorecards in Excel/PowerBI, and partner with Activation Managers to craft data-driven digital activations with retailers.

Responsibilities include end-to-end content optimization, performance analytics, and identifying opportunities through retailer dashboards and store walks.

Qualifications

• Bachelor’s degree required.
• 1–2 years of CPG experience in eCommerce, data analytics, sales, or category management.
• Advanced proficiency in Microsoft Excel and PowerPoint with strong communication skills.
• Proven analytical skills driven by curiosity and problem-solving abilities.
• Experience building collaborative relationships across internal teams and stakeholders.
• Strong motivation with a bias for action and comfort with ambiguity.

Responsibilities

• Digital Merchandising: Optimize content process and strategy for digital shelf excellence on Specialty platforms.
• Build digital scorecards (Excel, PowerBI) to track KPIs and provide actionable insights.
• Perform analytical deep-dives using retailer dashboards and data sources to identify opportunities.
• Collaborate with Activation Manager to craft and analyze digital activation plans with retailers.

Skills

Analytical skills

Excel & PowerPoint proficiency

Communication skills

Cross-functional collaboration

Bias for action

Ambiguity management

Education

Bachelor's degree

Tools

PowerBI

Job description

Mars Pet Nutrition is seeking an analytical Digital Sales & Activation Analyst to drive eCommerce growth in Specialty channels. You will optimize digital shelf content, develop scorecards in Excel/PowerBI, and partner with Activation Managers to craft data-driven digital activations with retailers.

Responsibilities include end-to-end content optimization, performance analytics, and identifying opportunities through retailer dashboards and store walks.