Digital Sales & Activation Analyst — E‑Commerce Growth

Mars Incorporated; Franklin (TN); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Company bonus

Job summary

Mars Incorporated is seeking a Specialty Digital Sales & Activation Analyst to unlock digital growth for Mars Pet Nutrition in the Specialty channel. You will optimize digital shelf presence, content processes, and assist in strategic digital activations with retailers like Petsmart, Petco, PSP and Tractor Supply.

You will build digital scorecards using Excel and PowerBI to provide actionable insights and support cross-functional teams with data-driven decisions.

Qualifications

• Bachelor's degree required.
• 1-2 years of CPG eCommerce, data analytics, sales, or category management.
• Advanced proficiency in Excel and PowerPoint with strong communication.
• Analytical mindset with curiosity and problem-solving.
• Experience collaborating across internal teams.

Responsibilities

• Drive digital shelf optimization and content processes for Specialty channels.
• Build digital scorecards (Excel, PowerBI) to track KPIs and provide actionable insights.
• Analyze retailer data dashboards and store visits to identify gaps and opportunities.
• Support activation initiatives with retailers and test-and-learn optimizations.

Skills

Microsoft Excel

PowerPoint

PowerBI

Data analytics

CPG eCommerce experience

Stakeholder management

Communication

Education

Bachelor's Degree

Job description

Mars Incorporated is seeking a Specialty Digital Sales & Activation Analyst to unlock digital growth for Mars Pet Nutrition in the Specialty channel. You will optimize digital shelf presence, content processes, and assist in strategic digital activations with retailers like Petsmart, Petco, PSP and Tractor Supply.

You will build digital scorecards using Excel and PowerBI to provide actionable insights and support cross-functional teams with data-driven decisions.