Digital Media Manager

Nexstar Media Group; El Paso (TX); On-site; USD 90,000 - 140,000; Full time

Job summary

Nexstar Media Group is seeking a Digital Media Manager in El Paso to oversee the station's digital advertising business, collaborate with advertisers and agencies, and ensure quality across wiproud.com. The role includes managing a digital sales team, developing content, and training Account Executives.

Ideal candidates have a Bachelor's in marketing or related field, at least three years in sales (digital preferred), and strong analytics with Google Analytics, SEM/SEO, and social media

Qualifications

• Bachelor's degree in Marketing, Advertising or Mass Communications, or equivalent combination.
• Minimum three years' experience in sales, preferably in the digital field.
• Valid driver's license with an acceptable driving record.
• Experience guiding, directing and motivating subordinates and setting performance standards.

Responsibilities

• Develops and executes digital sales strategies to exceed revenue targets in digital and new product revenue.
• Drives new business development and collaborates on multi-platform advertising solutions.
• Collaborates with IDS to develop training for the sales team.
• Manages inventory and revenue forecasting.
• Recruits and develops talented sales professionals.
• Prepares budgets and oversees budget expenditures.
• Calls on accounts with Account Executives.

Skills

Leadership

Digital advertising

Sales leadership

Forecasting

Google Analytics

Ad tagging

SEM/SEO

Social media

Coaching/mentoring

Organizational skills

Education

Bachelor's degree in Marketing, Advertising or Mass Communications

Tools

Google Analytics

Ad tagging

Content management systems

CRM software

Job description

The Digital Media Manager (DMM) directly oversees the daily operations of the station's digital advertising business and interacts with clients and advertising agencies to maximize digital revenue. This position also manages content, contributes some editorial and manages quality control of wiproud.com, our stations community portal website. The position manages a digital dedicated sales person and a dedicated digital content producer. The DMM also assists in hiring, training and developing Account Executives and collaborates with GM & LSM on digital sales .

• Develops and executes sales strategies which result in exceeding revenue targets in digital and new product revenue as well as all digital products from Nexstar Digital
• Drives new business development
• Collaborate with Integrated Digital Specialist (IDS) to create multi-platform advertising solutions for local and national clients
• Collaborate with IDS to develop and conduct consistent training for sales team
• Be an effective educator and ambassador both internally and externally on the benefits of digital marketing for clients
• Manages inventory and revenue forecasting
• Manages recruitment and development of talented sales professionals
• Prepares budgets and approves budget expenditures
• Manages accounts receivable for digital advertising
• Calls on accounts with Account Executives
• Performs other duties as assigned

Requirements & Skills :

• Bachelor's degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience
• Minimum three years' experience in sales, preferably in the digital field
• Valid driver's license with an acceptable driving record
• Experience guiding, directing and motivating subordinates, including setting performance standards and monitoring performance
• Knowledge with prevailing digital technologies such as Google Analytics, ad tagging, SEM/SEO, social media, behavioral and contextual targeting, CMC, Content management,
• Experience establishing long-range objectives and specifying the strategies and actions to achieve them.
• Ability to identify the developmental needs of others and to coach, mentor or otherwise help others to improve their knowledge or skills
• Strong organizational skills, attention to detail, excellent follow-up, resourceful, and self-motivated
• Ability to multitask and prioritize with multiple pending deadlines