Digital Sales Planner, Programmatic

NBCUniversal; New York (NY); Hybrid; USD 70,000 - 75,000; Full time

Job summary

NBCUniversal is seeking a Programmatic Digital Sales Planner to enhance revenue through programmatic sales across its digital platforms. The candidate will work closely with various teams to implement digital advertising campaigns effectively and ensure client satisfaction. This role is hybrid, requiring three days a week in the office, and includes competitive benefits.

Benefits

Health insurance

401(k)

Paid leave

Tuition reimbursement

Discounts

Qualifications

• At least 1 year of experience in digital media planning or client service.
• Experience in programmatic advertising is a plus.
• Willingness to travel and work overtime.

Responsibilities

• Collaborate with teams to develop and execute programmatic campaigns.
• Create media plans aligned with client goals.
• Manage client relationships and monitor campaign performance.

Skills

Analytical skills

Strategic thinking

Problem-solving

Collaboration

Communication skills

Microsoft Excel

PowerPoint

Education

Bachelor’s degree or equivalent experience

Job description

Company Description

NBCUniversal is a leading media and entertainment company, creating world-class content across film, television, streaming, theme parks, and consumer experiences. We own major entertainment and news brands such as NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, Bravo, USA Network, and Peacock. We also produce and distribute film and TV content through Universal Filmed Entertainment Group and Universal Studio Group, and operate renowned theme parks through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

We are committed to community impact, inclusion, and attracting a talented workforce to reflect our diverse world. Additionally, Comcast NBCUniversal plans to spin off a new publicly traded company, 'Versant', comprising NBCUniversal's cable networks and digital assets, expected to complete in 2025.

Job Description

The Programmatic Digital Sales Planner plays a vital role in our ad sales team, focusing on revenue growth through programmatic products across NBCU’s digital platforms. Reporting to the Manager of Programmatic Strategic Planning, this role involves campaign execution, collaboration with clients, ad tech partners, and internal stakeholders to meet revenue targets. A deep understanding of digital advertising and the ability to operate at the intersection of traditional and new media are essential.

Responsibilities:

• Collaborate with Sales, Planning, Ad Ops, and Account Management teams to develop and execute programmatic campaigns on NBCU’s digital properties and Peacock.
• Partner with Programmatic Account Directors to increase revenue via guaranteed and PMP sales channels.
• Create media plans aligned with client goals to maximize revenue.
• Manage client relationships, ensuring excellent service.
• Oversee campaign setup, asset collection, and liaising with Ad Ops for launch and optimization.
• Monitor and report on campaign performance and deal health.
• Communicate campaign status and issues proactively to internal teams.
• Serve as an internal expert on digital programmatic advertising.

Qualifications:

• At least 1 year of experience in digital media planning or client service.
• Experience in programmatic advertising is a plus.
• Bachelor’s degree or equivalent experience.
• Interested candidates should submit a resume/CV via nbcunicareers.com.
• Willing to work in New York, NY.
• Willingness to travel and work overtime.
• Legal authorization to work in the U.S.
• Must be 18 or older.

Desired Characteristics:

• Experience in digital media planning or industry.
• Strong analytical, strategic, and problem-solving skills.
• Highly organized with attention to detail.
• Effective collaborator within cross-functional teams.
• Excellent communication skills.
• Strong proficiency in Microsoft Excel and PowerPoint.

Additional Information:

This is a hybrid role, requiring at least three days per week in the office. The position offers benefits including health insurance, 401(k), paid leave, tuition reimbursement, and discounts. Salary range: $70,000–$75,000, bonus eligible.

Note: External candidates may need to attend an in-person interview. NBCUniversal provides equal employment opportunities and accommodations for applicants with disabilities.