Media Planner

Caesars Sportsbook & Casino; Jersey City (NJ); On-site; USD 70,000 - 90,000; Full time

Job summary

Caesars Sportsbook & Casino is seeking a Media Planner to create strategic media plans that align with business objectives. The ideal candidate will have proven media planning experience, strong analytical skills, and the ability to manage complex media strategies across various channels. Join a leading company in the gaming industry and contribute to exciting marketing initiatives and partnerships.

Qualifications

• 4-5 years of proven media planning experience from an agency or B2C organization.
• Extensive experience with media planning & buying systems.
• Desire to work in a fast-paced environment.

Responsibilities

• Create strategic media plans reflecting business objectives and media consumption.
• Manage and collaborate with internal and external agency resources.
• Ensure all campaigns are fully compliant with supplier and regulator guidelines.

Skills

Media Planning

Analytical Skills

Communication

Project Management

Education

Bachelor’s Degree

Tools

Strata/Freewheel

Kantar

Nielsen

Job description

Join to apply for the Media Planner role at Caesars Sportsbook & Casino

Join to apply for the Media Planner role at Caesars Sportsbook & Casino

• Create strategic media plans, grounded in data and media math, that reflect an understanding of business objectives, consumer behaviors, media consumption, and Caesars’ marketing assets.
• Work with regional business leaders to develop and deliver plans that meet core business KPIs for digital Caesars Sportsbook and iCasino apps.
• Develop digital and linear TV strategies for NFL & NBA league partnerships.
• Use third-party resources (syndicated data, internal/external research) to uncover relevant insights that drive plan development and provide comprehensive/compelling rationale for proposed plan structure, as well as assess the efficacy of the plan.
• Manage and collaborate with internal and, where applicable, external agency resources to deliver cohesive business solutions, best-in-class media strategies and execution across multiple states.
• Manage and implement approved media plan ensuring all deadlines are met across broadcast, digital, print, audio, billboards, experiential, retail, and sponsorships.
• Partner with the creative department to define specs and ensure timely delivery of all creative to media vendors.
• Work with suppliers to approve creative materials and ensure all campaigns are fully compliant with supplier and regulator guidelines across different states.
• Build presentation materials, complete appropriate tracking spreadsheets and deliverables grids (specs/timelines) and enter data in relevant systems as required.
• Provide weekly reports to management on all active/pending campaigns.
• Ensure team is adhering to planning and buying processes, policies and procedures.
• Identify and track issues and resolve/escalate as needed.
  
  

Job Description

What You Will Do:

• Create strategic media plans, grounded in data and media math, that reflect an understanding of business objectives, consumer behaviors, media consumption, and Caesars’ marketing assets.
• Work with regional business leaders to develop and deliver plans that meet core business KPIs for digital Caesars Sportsbook and iCasino apps.
• Develop digital and linear TV strategies for NFL & NBA league partnerships.
• Use third-party resources (syndicated data, internal/external research) to uncover relevant insights that drive plan development and provide comprehensive/compelling rationale for proposed plan structure, as well as assess the efficacy of the plan.
• Manage and collaborate with internal and, where applicable, external agency resources to deliver cohesive business solutions, best-in-class media strategies and execution across multiple states.
• Manage and implement approved media plan ensuring all deadlines are met across broadcast, digital, print, audio, billboards, experiential, retail, and sponsorships.
• Partner with the creative department to define specs and ensure timely delivery of all creative to media vendors.
• Work with suppliers to approve creative materials and ensure all campaigns are fully compliant with supplier and regulator guidelines across different states.
• Build presentation materials, complete appropriate tracking spreadsheets and deliverables grids (specs/timelines) and enter data in relevant systems as required.
• Provide weekly reports to management on all active/pending campaigns.
• Ensure team is adhering to planning and buying processes, policies and procedures.
• Identify and track issues and resolve/escalate as needed.
  
  

What You Will Need

• Bachelor’s Degree
• 4-5 years of proven media planning experience from an agency or B2C organization, hands-on experience with Programmatic, TV, CTV, Audio, and OOH planning and execution.
• Experience managing complex, on-line/off-line media and marketing budgets.
• Experience presenting to numerous stakeholders is preferred
• Extensive experience with media planning & buying systems and research tools, such as Strata/Freewheel, SQAD/Guideline, Kantar & Nielsen (Scarborough/Prime Lingo).
• Direct Media Buying and/or Media Buying Management experience preferred
• Excellent communication skills: ability to deliver the necessary updates on complex issues as well as the "good and the bad news” to a wide array of internal stakeholders
• Desire to work in a fast-paced environment, consistently adhering to strict deadlines and evolving priorities
• Media experience working in Sports, iGaming, or a regulated industry is a plus
• A firm understanding of media planning and buying metrics (CPM, CPP, CPC, CTR, CPV, ROAS and Reach/Frequency)
• A solid understanding of media math calculations
• Strong Digital experience is a must with showcasing an understanding of targeting, IO & trafficking process and reporting
• Proficient Microsoft Office skills, especially Microsoft Excel & PowerPoint required
• Have energy and enthusiasm for new challenges, and an ability to tackle complex regulatory environment
  
  

About Us

Behold! Caesars Sportsbook is here, and we’re proud to be a part of Caesars Entertainment—the number one gaming company in the world with over 80 years of sports betting expertise.

At Caesars Sportsbook, we believe all our Team Members should be treated like Caesars. It’s the mantra we were founded on, and the standard that drives us to provide our customers with best-in-class service.

As we continue to Blaze The Trail with our Caesars Sportsbook & Casino app, the expansion of our Caesars Sportsbook retail locations, our World Series of Poker franchise, our William Hill legacy brand, and partnerships with the biggest names in sports and entertainment, we’re creating new and exciting opportunities for you to be a part of our empire and make an impact.

Interested in joining the team? Check out our job postings and see what we have to offer, people. And remember—We Are All Caesars!

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Gambling Facilities and Casinos, Entertainment Providers, and IT Services and IT Consulting

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