Media Planner

Harrah's Cherokee Valley River; Jersey City (NJ); On-site; USD 65,000 - 85,000; Full time

Job summary

Join a leading company in the gambling industry as a Media Planner, where you will create data-driven strategic media plans, collaborate with business leaders, and ensure effective execution across various media channels. This role offers the opportunity to work with cutting-edge marketing assets and develop plans that drive core business objectives for digital platforms.

Qualifications

• 4-5 years of proven media planning experience.
• Experience managing complex media and marketing budgets.
• Direct Media Buying experience preferred.

Responsibilities

• Create strategic media plans grounded in data.
• Manage approved media plans ensuring all deadlines are met.
• Provide weekly reports on all active/pending campaigns.

Skills

Media planning

Data analysis

Strategic thinking

Communication

Project management

Education

Bachelor’s Degree

Tools

Strata/Freewheel

SQAD/Guideline

Kantar

Nielsen

Microsoft Excel

Microsoft PowerPoint

Job description

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• Create strategic media plans, grounded in data and media math, that reflect an understanding of business objectives, consumer behaviors, media consumption, and Caesars’ marketing assets.
• Work with regional business leaders to develop and deliver plans that meet core business KPIs for digital Caesars Sportsbook and iCasino apps.
• Develop digital and linear TV strategies for NFL & NBA league partnerships.
• Use third-party resources (syndicated data, internal/external research) to uncover relevant insights that drive plan development and provide comprehensive/compelling rationale for proposed plan structure, as well as assess the efficacy of the plan.
• Manage and collaborate with internal and, where applicable, external agency resources to deliver cohesive business solutions, best-in-class media strategies and execution across multiple states.
• Manage and implement approved media plan ensuring all deadlines are met across broadcast, digital, print, audio, billboards, experiential, retail, and sponsorships.
• Partner with the creative department to define specs and ensure timely delivery of all creative to media vendors.
• Work with suppliers to approve creative materials and ensure all campaigns are fully compliant with supplier and regulator guidelines across different states.
• Build presentation materials, complete appropriate tracking spreadsheets and deliverables grids (specs/timelines) and enter data in relevant systems as required.
• Provide weekly reports to management on all active/pending campaigns.
• Ensure team is adhering to planning and buying processes, policies and procedures.
• Identify and track issues and resolve/escalate as needed.
  
  

Job Description

What You Will Do:

• Create strategic media plans, grounded in data and media math, that reflect an understanding of business objectives, consumer behaviors, media consumption, and Caesars’ marketing assets.
• Work with regional business leaders to develop and deliver plans that meet core business KPIs for digital Caesars Sportsbook and iCasino apps.
• Develop digital and linear TV strategies for NFL & NBA league partnerships.
• Use third-party resources (syndicated data, internal/external research) to uncover relevant insights that drive plan development and provide comprehensive/compelling rationale for proposed plan structure, as well as assess the efficacy of the plan.
• Manage and collaborate with internal and, where applicable, external agency resources to deliver cohesive business solutions, best-in-class media strategies and execution across multiple states.
• Manage and implement approved media plan ensuring all deadlines are met across broadcast, digital, print, audio, billboards, experiential, retail, and sponsorships.
• Partner with the creative department to define specs and ensure timely delivery of all creative to media vendors.
• Work with suppliers to approve creative materials and ensure all campaigns are fully compliant with supplier and regulator guidelines across different states.
• Build presentation materials, complete appropriate tracking spreadsheets and deliverables grids (specs/timelines) and enter data in relevant systems as required.
• Provide weekly reports to management on all active/pending campaigns.
• Ensure team is adhering to planning and buying processes, policies and procedures.
• Identify and track issues and resolve/escalate as needed.
  
  

What You Will Need

• Bachelor’s Degree
• 4-5 years of proven media planning experience from an agency or B2C organization, hands-on experience with Programmatic, TV, CTV, Audio, and OOH planning and execution.
• Experience managing complex, on-line/off-line media and marketing budgets.
• Experience presenting to numerous stakeholders is preferred
• Extensive experience with media planning & buying systems and research tools, such as Strata/Freewheel, SQAD/Guideline, Kantar & Nielsen (Scarborough/Prime Lingo).
• Direct Media Buying and/or Media Buying Management experience preferred
• Excellent communication skills: ability to deliver the necessary updates on complex issues as well as the "good and the bad news” to a wide array of internal stakeholders
• Desire to work in a fast-paced environment, consistently adhering to strict deadlines and evolving priorities
• Media experience working in Sports, iGaming, or a regulated industry is a plus
• A firm understanding of media planning and buying metrics (CPM, CPP, CPC, CTR, CPV, ROAS and Reach/Frequency)
• A solid understanding of media math calculations
• Strong Digital experience is a must with showcasing an understanding of targeting, IO & trafficking process and reporting
• Proficient Microsoft Office skills, especially Microsoft Excel & PowerPoint required
• Have energy and enthusiasm for new challenges, and an ability to tackle complex regulatory environment

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Gambling Facilities and Casinos

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