Regional Digital Growth Director — Remote

Gray Media, Inc.; Atlanta (GA); Remote; USD 90,000 - 150,000; Full time

Job summary

Gray Media is seeking a confident, strategic Regional Digital Director to lead digital growth across our newsrooms. You will guide production, distribution, and audience growth for CTV, web, apps, and social platforms while staying fully remote within Gray markets.

You will partner with general managers and news directors to set digital playbooks, monitor metrics, and coach local teams to lift engagement and reach in multiple markets.

Qualifications

• 10+ years of television/digital media content production experience.
• 5+ years of newsroom management/leadership experience.
• Proven aptitude in using content management systems.
• Demonstrated experience with driving audience via social media and search.
• Demonstrated experience with growing consumption on CTV.
• Ambition to help local stations excel on every digital platform.

Responsibilities

• Constant communication with newsrooms under your regional purview.
• Daily monitoring of station digital metrics to drive strategic recommendations.
• Key focus on increasing total watch time across your region for station-owned CTV apps.
• Regular monitoring of station social media execution for alignment with best practices.
• Develop and lead best practice trainings and follow‑up implementation.
• Serve as a hands‑on strategist during breaking news and severe weather.
• Facilitate regional collaboration in strategic geographic areas for big stories and events.
• Coach digital leaders and teams to strengthen the pipeline.
• Partner with general managers and news directors to execute digital excellence.

Skills

Content production

Newsroom leadership

CMS proficiency

Social media growth

CTV growth

Tools

CMS

Job description

Job Category: News

Requisition Number: REGIO016976

Apply now

• Posted : October 6, 2026
• Full-Time
• Remote

Locations

Showing 1 location

Nationwide
United States

Description

About Gray Media:

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About GDM:

Gray's Digital Content Center and strategy team provides national content and strategic guidance to 120+ markets across the U.S. to drive audience on web, connected TV, news and weather apps, and social media distribution channels.

We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package, including:

• Comprehensive Medical(Rx), Dental and Vision Coverage
• Health Savings Account with Company contributions
• Flexible Spending Account
• Employer-paid life and disability benefits
• Paid parental leave benefits
• Adoption and Surrogacy Benefits
• 401(k) Plan, including matching and profit-sharing contributions
• Employee Assistance Program
• Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
• Paid Time Off, including Relocation PTO
• Focus on Caring

$110K -$140K

Shift and Schedule:

Monday - Friday

Job Type:

Full-Time

Job Summary/Description:

Gray Media is looking for confident, creative, and innovative digital content leaders to work with our newsrooms to grow their audiences and brands using digital, connected TV, and social media platforms.

The RDD's job is to ensure quality local content has effective production and distribution strategies to serve and grow our local audiences.

You will consult with newsrooms on how to best serve their local audiences on CTV, websites, mobile apps, and social media accounts.

Successful candidates will have demonstrated exceptional growth through years of digital-focused newsroom leadership experience. You will develop strategy and tactics to help formulate long-term digital playbooks for newsrooms in markets of all sizes.

While this position will not be involved in producing daily content, you will be fully immersed in daily breaking news and weather events for the portfolio of stations you serve, aiding stations in identifying trends and optimizing content for broad distribution. You will become well-versed in the consumption trends of the audiences in your region to provide timely recommendations.

The Regional Digital Director will work remotely in any Gray Media market and will be a key part of our leadership team in hitting key audience and revenue targets.

Duties/Responsibilities include, but are not limited to:

• Constant communication with newsrooms under your regional purview
• Daily monitoring of station digital metrics to drive strategic recommendations
• Key focus on increasing total watch time across your region for station-owned CTV apps
• Regular monitoring of station social media execution for alignment with best practices
• Develop and lead best practice trainings and follow-up implementation
• Serve as a hands-on strategist during breaking news and severe weather
• Facilitate regional collaboration in strategic geographic areas for big stories and events
• Coach digital leaders and teams to strengthen the pipeline
• Partner with general managers and news directors to execute digital excellence

Qualifications/Requirements:

• 10+ years of television/digital media content production experience
• 5+ years of newsroom management/leadership experience
• Proven aptitude in using content management systems
• Demonstrated experience with driving audience via social media and search
• Demonstrated experience with growing consumption on CTV
• Ambition to help local stations excel on every digital platform

If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings , you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through theGray-TV UltiPro self-service portal)

GDM-TVGray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.