Digital Sales Director - Internet & BDC Growth

Honda; Los Angeles (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Honda of Downtown Los Angeles is seeking an Internet Director to lead the dealership's internet sales and BDC operations, managing all digital sales opportunities and driving vehicle sales through online channels.

The ideal candidate demonstrates proven leadership in high-volume internet departments, builds BDC teams, implements lead-management processes, and delivers measurable results in a fast-paced automotive environment.

Qualifications

• 3+ years of automotive internet sales/BDC or dealership sales management experience preferred.
• Proven track record of improving lead conversion, appointment volume, and sales performance.
• Strong understanding of automotive CRM systems and internet lead management platforms.

Responsibilities

• Direct and oversee all internet sales and BDC operations.
• Manage incoming leads from the dealership website, third-party providers, manufacturer platforms, phone calls, chat, and other digital sources.
• Develop and execute strategies to maximize lead response times, contact rates, appointment-setting ratios, show rates, and closing percentages.
• Recruit, hire, train, coach, and develop Internet Sales Managers, BDC Managers, and Internet Sales Representatives.
• Establish daily, weekly, and monthly performance goals for the internet department.
• Monitor and manage CRM activity to ensure proper lead assignment, follow-up, documentation, and customer communication.
• Ensure all internet leads receive timely, professional, and consistent follow-up through phone, email, and text communication.
• Develop effective scripts, templates, processes, and follow-up campaigns to increase customer engagement and conversion.

Skills

Internet sales management

BDC leadership

CRM systems

Lead management

Team leadership

Tools

CRM platforms

Lead management tools

Job description

Honda of Downtown Los Angeles is seeking an Internet Director to lead the dealership's internet sales and BDC operations, managing all digital sales opportunities and driving vehicle sales through online channels.

The ideal candidate demonstrates proven leadership in high-volume internet departments, builds BDC teams, implements lead-management processes, and delivers measurable results in a fast-paced automotive environment.