Advertising Operations Specialist - Publisher Monetization

PeopleFinders; Oregon; Hybrid; USD 90,000 - 110,000; Full time

Benefits offered by this job

Flexible PTO

401K match (6%)

Full medical/dental/vision foremployee

Dependent coverage

Job summary

PeopleFinders, LLC is seeking an Advertising Operations Specialist to drive advertising revenue and optimize campaigns across our high-traffic digital properties. You will manage direct-sold, e-commerce, and programmatic campaigns, collaborating with Product, Engineering, Analytics, and Revenue teams to maximize publisher value.

The role requires strong analytical skills, 5+ years in advertising operations, and experience with Google Ad Manager, SSPs, and analytics platforms.

Qualifications

• 5+ years of Advertising Operations experience in digital publishing or related fields.
• Experience with programmatic ecosystems: Google Ad Manager, SSPs, exchanges.
• Experience with analytics and data visualization platforms (GA, Looker, Domo, etc.).
• Advanced Excel and Google Sheets proficiency.
• Familiarity with Core Web Vitals and ad performance optimization.

Responsibilities

• Own fulfillment of direct-sold, e-commerce, and programmatic campaigns across publisher sites.
• Partner with Product to optimize ad layouts, placements, and formats.
• Develop dashboards to monitor advertising performance across the network.
• Analyze metrics like RPM, eCPM, fill rate, CTR, CPC, RPC, and Core Web Vitals.
• Lead A/B testing for layouts, density, and monetization opportunities.
• Collaborate with Engineering to implement ad tech and monetization capabilities.
• Evaluate opportunities with partners, SSPs, exchanges, and monetization platforms.
• Drive revenue growth while maintaining partner satisfaction and smooth processes.
• Create ad specifications, documentation, invoicing processes, and data tools.
• Monitor industry trends in programmatic advertising and privacy regulations.
• Present performance metrics and strategic recommendations to leadership.

Skills

Digital advertising

Data analysis

Stakeholder management

Cross-functional collaboration

Project management

Communication

Education

Bachelor's degree

Tools

Google Analytics

Domo

Looker

Optimizely

VWO

Excel/Sheets

Job description

PeopleFinders.com, the premier online service for consumers to locate, contact and verify people and businesses. Over the past couple of decades the Company has quietly become one of the largest owners of public records data in the country, distributing its products over a vast network of websites.

Salary - $90k-$110kJob PurposeThe Advertising Operations Specialist is responsible for driving advertising revenue, customer experience, and operational excellence across our portfolio of high-traffic digital properties. Our network reaches tens of millions of monthly users and delivers billions of annual ad impressions, making advertising optimization a critical component of company growth.This role owns the fulfillment of digital adverting campaigns from our key partnerships and internal e-commerce initiatives, with a high degree of efficiency and accuracy across multiple formats, platforms, and partner integrations. Working closely with Engineering, Analytics, Product, and Revenue teams, this individual will identify opportunities grow revenue streams by optimizing competing direct-sold advertising, e-commerce, and programmatic campaigns. Analyzing daily, weekly, and monthly delivery for opportunities and trends by drawing from broad industry knowledge will be required on a daily basis.We're looking for someone who thrives in a fast-paced environment, enjoys meeting high expectations, and has a passion for owning all facets of a complex ad stack to maximize publisher revenue streams.Salary - $90k-$110k

Essential Duties & Responsibilities

• Own the fulfillment process of direct-sold, e-commerce, and programmatic campaigns across our portfolio of publisher websites, prioritizing initiatives that consistently improve advertising revenue, customer experience, and campaign performance.
• Partner with Product teams to optimize ad layouts, placements, lazy loading, refresh strategies, sticky units, video, native advertising, and emerging ad formats.
• Work closely with SEO, Marketing, and Product to identify cross-site revenue opportunities and develop dashboards that monitor advertising performance across the network.
• Continuously analyze advertising performance metrics including RPM, eCPM, fill rate, CTR, CPC, revenue per session, Core Web Vitals, and RPC.
• Execute A/B testing initiatives to evaluate advertising layouts, density, placement strategies, page templates, navigation, and monetization opportunities.
• Collaborate with Engineering to implement advertising technologies and support new monetization capabilities while ensuring campaign delivery is pacing as expected.
• Evaluate and prioritize opportunities with advertising partners, header bidding providers, SSPs, exchanges, and monetization platforms.
• Balance revenue optimization with long-term partner satisfaction by minimizing friction in the planning, execution, and reconciliation processes.
• Develop advertising specifications, process documentation, invoicing processes, and data visualization tools for internal and external use.
• Monitor industry trends across programmatic advertising, privacy regulations, AI optimization, identity solutions, and publisher technologies.
• Present performance metrics, experiment results, and strategic recommendations to executive leadership.
• Drive continuous improvement of processes through stakeholder communications and measurable business outcomes.

Basic Qualifications & Skills

• Strong understanding of digital publishing, programmatic advertising, e-commerce, and publisher monetization strategies.
• Highly analytical with the ability to translate granular data into actionable recommendations and alerts.
• Experience leading customer and partner relationships that deliver measurable revenue growth and high retention rates.
• Deep understanding of advertising performance metrics including RPM, eCPM, CPC, RPC, viewability, fill rate, latency, and user engagement.
• Excellent communication skills with the ability to collaborate across Product, Engineering, Finance, Accounting, Analytics, and Executive Leadership.
• Strong project management and prioritization skills with a bias toward execution.

Education & Experience

• 5+ years of Advertising Operations experience supporting digital publishing, advertising technology, ecommerce, or consumer web platforms.
• Experience working with programmatic advertising ecosystems, including Google Ad Manager, SSPs, exchanges, ad networks, and monetization partners.
• Experience with analytics and data visualization platforms such as Google Analytics, Domo, VWO, Optimizely, Looker, or similar tools.
• Advanced Excel and Google Sheets proficiency.
• Familiarity with Core Web Vitals, SEO implications of advertising, page performance optimization, and advertising technology integrations.
• Bachelor's degree in Business, Computer Science, Marketing, Engineering, or a related discipline.

Success Measures

• Success in this role will be measured by improvements in:
• Advertising revenue, e-commerce revenue, and overall network yield growth
• On-time line item launch rate of 95%+
• Fill rate improvements for native and display advertising
• High advertiser renewal and retention rates
• Core Web Vitals and page performance
• Partner integration success and operational efficiency
• Successful QA process with 98%+ accuracy

Benefits

• Flexible PTO
• 6% 401K match
• 100% of the cost paid for the employee for medical, dental and vision
• 75% of the cost paid for dependents for medical, dental and vision