Performance Creative Strategists | DTC Ecommerce

Hydroh Bottle; United States; Remote; USD 55,800 - 94,860; Full time

Benefits offered by this job

6 paid holidays

14 days paid annual leave

5 days paid sick leave

End of year performance bonus

Work from home

Job summary

An innovative startup in the health and wellness sector is seeking a creative strategist to drive ad content for a fast-growing DTC brand. This role offers the chance to craft compelling video scripts, collaborate with editors, and develop ads across platforms like Facebook and Instagram. You will play a key role in shaping the marketing strategy while focusing on metrics to ensure engagement and sales. If you're passionate about health and wellness and thrive in a dynamic environment, this opportunity could be your next big step.

Qualifications

• 2+ years in DTC eCommerce with proven sales through ad content.
• Proficiency in script writing and basic video editing.

Responsibilities

• Generate innovative ad creatives and oversee their production.
• Optimize ads focusing on metrics like click-through rate and ROAS.

Skills

Paid Media

Creative Strategy

Script Writing

Video Editing

Graphic Design

A/B Testing

Content Creation

Media Buying

Job description

Performance Creative Strategists | DTC Ecommerce

United States

We're a fast-scaling 8-figure Shopify-based DTC brand at the forefront of hydrogen water innovation in the health and wellness space. Fueled by paid traffic (Meta, Google, etc.), we move fast, execute relentlessly, and are scaling aggressively.

As a founder-led, bootstrapped brand, we’re looking for a talented creative strategist to develop and execute innovative ad creatives across multiple platforms. This is a key role in our growth and you will have autonomy and value with the ideas that you bring to the table.

We want to preface this role is NOT for any agencies, part-time contractors, or someone who primarily has experience working for enterprise/corporate brands.

This is a startup and we need people who are familiar with this environment. Also, if you're not interested in health and wellness please do not apply.

What You’ll Own

• Generate innovative ideas for ad creatives and develop comprehensive briefs.
• Craft compelling scripts for video ads and oversee their production.
• Identify and source content from existing assets, internal talent, and external creators.
• Work closely with video editors and designers, leveraging your editing experience to guide the creative process.
• Develop and optimize ads for Facebook, Instagram, and YouTube, with a strong emphasis on video content.
• Focus on metrics like hook rate, click-through rate, and ROAS to ensure creatives drive engagement and sales.
• Stay updated on industry trends and emerging techniques/hooks to bring fresh and innovative ideas to the team.
• Manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

Who You Are (The A-Player We Need)

• 2+ years of experience in paid media and creative strategy within a direct-to-consumer (D2C) eCommerce environment, with a proven track record of driving sales through compelling ad content.
• Proficiency in writing engaging scripts for video content.
• Basic experience with video editing and graphic design to effectively collaborate with editors and designers.
• Deep understanding of paid media creatives, including key metrics like hook rate, click-through rate, and ROAS.
• You’re always thinking of new angles and creatives to test, and you’re experienced with A/B testing and optimization.
• Strong interest in the health, sports, and wellness space, with a drive to contribute to a fast-growing brand dedicated to improving lives through health and fitness.
• Proven success in the health and wellness space.
• Deep understanding of media buying and scaling ad accounts on Meta.
• Background in content creation with hands-on experience filming.
• Advanced skills in video editing and graphic design beyond basic proficiency.
• Experience working with more complex marketing funnels (pre-landers like advertorials, listicles, etc).
• You are hungry for learning and growth. You spend time learning inside and outside of working hours.

Time Commitment & Compensation:

Full-time commitment: 40 hours per week

Compensation: $5,000 - $8,500 up to 50% of salary in bonus

Opportunity for Growth – Long-term potential for deeper involvement (Sr / Leadership)

Why choose us?

• We are committed to employees’ wellness and career development. We want to see our team thrive.
• You’ll work directly with our CMO, which will give you unique insight and input into the marketing strategy.
• You’ll get 6 holidays off (paid) + 2 for NYE & Christmas Eve.
• You’ll get 14 days per year for annual holiday leave (paid).
• You’ll get 5 days per year for sick leave and to deal with personal matters, grievance, etc. (paid).
• End of year performance bonus for the holidays.
• We’re a fully remote team, so you can work from home.

Seniority level

Entry level

Employment type

Full-time

Job function

Marketing and Sales