Digital Properties Product Lead

Kforce Inc; Orlando (FL); On-site; USD 110,000 - 150,000; Full time

Job summary

Kforce is seeking a Digital Properties Associate Manager in Orlando, FL to own the product roadmap for web and mobile digital experiences. Collaborate with Marketing, Technology, Analytics, and Digital Channel teams to translate business objectives into customer-focused products that drive engagement and conversions.

You will balance customer needs with technical feasibility, lead cross-functional initiatives, and apply data-driven decisions to deliver innovative experiences that enhance loyalty

Qualifications

• Bachelor's degree in Business, Marketing, Technology, Digital Media, or related field.
• 5+ years of experience in Digital Product Management, Digital Marketing, E-commerce, Web, or Mobile Platforms.
• Experience managing websites and/or mobile applications in high-traffic environments.
• Strong understanding of digital customer journeys and conversion optimization.
• Experience with cross-functional teams including Marketing, Technology, Analytics, and external partners.
• Familiarity with Agile methodologies, product development processes, and backlog management.
• Working knowledge of HTML, CSS, JavaScript, APIs, and modern web technologies.
• Experience with digital analytics platforms such as Google Analytics or Adobe Analytics.
• Experience with CMS platforms, digital commerce solutions, and marketing technologies.
• Knowledge of SEO, campaign tracking, tagging strategies, and performance measurement.
• Experience with product management and workflow tools such as Azure DevOps, Wrike, Jira, or similar platforms.
• Understanding of A/B testing, experimentation, and digital optimization best practices.
• Strong communication, stakeholder management, and prioritization skills.

Responsibilities

• Own and manage the product roadmap for web and mobile digital experiences.
• Translate marketing and business priorities into scalable digital solutions.
• Partner with marketing teams to support campaign launches and digital initiatives.
• Prioritize enhancements based on customer impact, business value, and technical feasibility.
• Drive alignment across stakeholders while balancing competing priorities.
• Identify opportunities to improve digital experiences through customer insights, analytics, and industry trends.

Skills

Digital product management

Cross-functional collaboration

Agile methodologies

Customer experience

Analytics

Education

Bachelor's degree in Business, Marketing, Technology, Digital Media, or related field

Tools

Azure DevOps

Wrike

Jira

Job description

Kforce is seeking a Digital Properties Associate Manager in Orlando, FL to own the product roadmap for web and mobile digital experiences. Collaborate with Marketing, Technology, Analytics, and Digital Channel teams to translate business objectives into customer-focused products that drive engagement and conversions.

You will balance customer needs with technical feasibility, lead cross-functional initiatives, and apply data-driven decisions to deliver innovative experiences that enhance loyalty