Growth-Driven Digital Marketing Associate

Intl-Assoc-Amusement-Parks; Orlando (FL); On-site; USD 65,000 - 90,000; Full time

Job summary

IAAPA, the global association for the attractions industry, is seeking an Associate Digital Marketing Manager in Orlando to support marketing initiatives for membership, events, and services. You will drive multi-channel campaigns, manage SFMC, CRM integration, and collaborate with regional teams and vendors.

The role focuses on customer journeys, audience segmentation, content updates, and performance analysis to grow member engagement.

Qualifications

• Bachelor’s degree in Marketing or related field.
• 3–5 years in digital marketing with multi-channel campaigns.
• Hands-on SFMC experience and marketing automation.
• Experience with Fonteva or similar CRM systems.
• Strong written, verbal, and analytical skills.

Responsibilities

• Develop and execute integrated marketing campaigns across channels.
• Manage SFMC campaigns, journeys, and data extensions.
• Collaborate with regional teams and external vendors.
• Monitor performance and optimize based on data.
• Coordinate content updates and website messaging.

Skills

Digital Marketing

Campaign Management

SFMC

CRM Tools

Analytics

Project Management

Team Collaboration

Education

Bachelor's degree in Marketing, Communications, Business, Digital Marketing, or a related field

Tools

Salesforce Marketing Cloud (SFMC)

Fonteva

Apollo

CMS

HTML/CSS

Google Analytics

Adobe Creative Suite

Job description

IAAPA, the global association for the attractions industry, is seeking an Associate Digital Marketing Manager in Orlando to support marketing initiatives for membership, events, and services. You will drive multi-channel campaigns, manage SFMC, CRM integration, and collaborate with regional teams and vendors.

The role focuses on customer journeys, audience segmentation, content updates, and performance analysis to grow member engagement.