Digital Product Owner

Blue Cross Blue Shield of Alabama; Birmingham (AL); On-site; USD 90,000 - 130,000; Full time

Job summary

Blue Cross and Blue Shield of Alabama seeks a Digital Product Owner to lead the execution of our digital strategy across web and mobile platforms. You will prioritize and manage the product backlog for IT partners while aligning with brand and business goals.

You will collaborate with SMEs across the organization to deliver a seamless self-service experience, monitor product performance, and drive cross-functional delivery to achieve BCBSAL’s strategic objectives.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• Experience shaping digital strategies with multiple stakeholders.
• Experience coordinating across channels (web, mobile, advertising) within budgets.
• Understanding of brand guidelines, distribution channels, and performance monitoring.
• Strong organizational, planning, and communication skills.
• Experience leading cross-functional teams and managing stakeholder relationships.
• Familiarity with Scrum/Agile environments and digital UX best practices.
• Experience working with UX/UI design principles for mobile-first and responsive layouts.

Responsibilities

• Lead the implementation of BCBSAL's digital strategy across web and mobile platforms.
• Prioritize and manage the product backlog for IT partners.
• Promote cross-functional collaboration to ensure seamless delivery of digital products and services.
• Monitor digital product performance and operational efficiency to improve the end-to-end experience.

Skills

Digital strategy

Stakeholder management

Cross-functional teamwork

Agile/Scrum

UX/UI design

Mobile-first design

Education

Bachelor's Degree in Marketing, Business, Communications, or a related field

Tools

Content Management System

HTML/CSS

Analytics tools

Job description

Overview

Department Overview

The Marketing Division is responsible for the sales and retention of new and existing group accounts, maintenance and service of such accounts and upgrading of business to these accounts. It is also responsible for individual, senior products and long term care sales and retention. Sales and product support involve the entire scope of Blue Cross and Blue Shield of Alabama coverage, including health, dental, long term care, life and account-based products. The Marketing Division is also responsible for product development and management, product profitability, advertising, direct marketing, marketing communications and marketing research and development.

Primary Responsibilities

The Digital Product Owner is responsible for the successful implementation of Blue Cross and Blue Shield of Alabama's (BCBSAL) digital strategy across all digital platforms, while driving the delivery of continuous enhancements to the digital self-service experience for the web and mobile apps. The Digital Product Owner also prioritizes and manages the product backlog for IT partners.

Digital Product Owners are responsible for achieving BCBSAL's strategic brand and business objectives by providing digital expertise and guidance to Subject Matter Experts (SMEs) from across the organization. This responsibility also includes monitoring digital product performance and operational efficiency of all digital products and services in our Company's portfolio to ensure a streamlined end to end experience for users.

This individual serves a vital role in promoting the integration of cross-functional teams and ensuring seamless delivery of all digital execution for BCBSAL.

Summary of Qualifications

• Bachelor's Degree in Marketing, Business, Communications, or a related field
• 3 years of experience being a contributing team member on a diverse team that is successful meeting corporate goals and objectives
• Experience creating strategies with multiple stakeholders and corporate goals in mind and experience working with the team to execute over many different mediums within budgetary constraints
• Broad knowledge of brand guidelines, sales distribution channels (field call centers, websites, etc.), strategic and operational planning and project implementation, performance monitoring and budgeting
• Strong organizational and work planning skills
• Strong interpersonal and communication (written and oral) skills
• Experience building productive team relationships, negotiating and working effectively in leading cross-functional teams
• Experience achieving results and meeting goals
• Experience comprehending and simplifying complex ideas both in oral and written form
• Experience thinking strategically, developing ideas and executing plans
• Exhibit a high degree of problem solving, both creative and analytical skills
• Experience managing multiple priorities, formulating and executing solutions
• Experience making decisions and recommendations in a fast-paced, deadline oriented environment
• Experience working with all levels of management, and across divisional lines
• Experience participating in the development of the strategy, execution, and results measurement of their assigned projects
• Experience managing relationships with our external agency partners, content marketing vendors, and other agencies/vendors is preferred
• Knowledge and hands on experience with a Content Management System or HTML/CSS is preferred
• Experience collaborating in a Scrum/Agile environment is preferred
• Experience in using User Experience (UX)/User Interface (UI) design best practices to design solutions, and a deep understanding of mobile-first and responsive design is preferred

Terms and Agreements

By submitting a job application, I attest that all information to the best of my knowledge is true and accurate. Furthermore, I understand that any information provided by me throughout the job application process is subject to verification including, but not limited to work experience, education, assessment (test) and interviews.

Blue Cross and Blue Shield of Alabama 'The Company'. The Company does not discriminate in hiring or employment on the basis of race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, genetics, status as a disabled or protected veteran, or because of citizenship status in the case of a citizen or intending citizen.

No question on this application is intended to secure information to be used for such discrimination.

Blue Cross and Blue Shield of Alabama is an independent licensee of the Blue Cross and Blue Shield Association.

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