Digital Content Manager

Blue Cross Blue Shield of Massachusetts; Boston (MA); On-site; USD 108,810 - 132,990; Full time

Benefits offered by this job

Paid time off

Medical/dental/vision insurance

401(k)

Wellness benefits

Job summary

A healthcare insurance provider is looking for a Digital Content Manager in Boston, MA. The role involves overseeing content across public websites, ensuring compliance and accuracy, and working with Marketing and Compliance teams. Ideal candidates will have a Bachelor's degree and 4–7 years of experience in digital content management, particularly in regulated industries. The position is full-time, and offers competitive salary and comprehensive benefits.

Qualifications

• 4–7 years of experience in digital content management within a regulated industry.
• Strong understanding of marketing technology tools.
• Basic HTML/CSS and UX awareness preferred.

Responsibilities

• Oversee and maintain content across public websites and marketing platforms.
• Manage ongoing website updates using enterprise CMS platforms.
• Ensure digital content reflects compliance standards.

Skills

Content management

Collaboration skills

SEO knowledge

Analytics proficiency

Education

Bachelor’s degree in science, marketing, communications, or related field

Tools

Acquia Drupal

Adobe Analytics

Job description

Digital Content Manager

Join to apply for the Digital Content Manager role at Blue Cross Blue Shield of Massachusetts.

Ready to help us transform healthcare? Bring your true colors to blue. This role will oversee and maintain content across the organization’s public websites and marketing technology platforms, ensuring accuracy, compliance, and brand alignment.

This position is eligible for the flex persona.

Responsibilities and Duties

• Partner with Marketing and Communications teams to plan, update, and publish content for health plans, wellness programs, provider networks, and corporate initiatives.
• Manage ongoing website updates using enterprise CMS platforms (Acquia Drupal, Site studio, or similar).
• Ensure that all digital content reflects the organization’s voice, values, and compliance standards, including regulatory and legal approvals.
• Monitor and maintain consistency in messaging across multiple business lines and audience segments (members, providers, brokers, employers, etc.).
• Manage content updates for federally mandated Medicare sites and plan pages, ensuring CMS guidelines and accuracy during the annual and open enrollment periods.
• Work in close alignment with Marketing, Compliance, Legal, and Product teams to ensure all published materials meet healthcare regulations, adhere to HIPAA and brand guidelines.
• Translate campaign briefs, product updates, and creative concepts into digital‑ready content.
• Support the Marketing team with web assets for integrated campaigns (emails, landing pages, digital banners, etc.).
• Partner with Marketing Operations to ensure accurate tagging, analytics tracking, and personalization.
• Coordinate with data and analytics teams to monitor engagement metrics and optimize performance across channels.
• Maintain content governance processes, version control, and archiving for compliance and audit purposes.
• Perform quality assurance checks for accessibility (WCAG 2.1), responsive design, and cross‑browser functionality.
• Conduct periodic audits to ensure removal of outdated or non‑compliant materials.
• Document publishing standards, review workflows, and escalation procedures.

Qualifications

• Bachelor’s degree in science, marketing, communications, digital media, or a related field.
• 4–7 years of experience in digital content management within a healthcare, insurance, or regulated industry.
• Proficiency in CMS platforms (Acquia Drupal, Site studio, or similar).
• Strong understanding of marketing technology tools, SEO, and analytics (Google Analytics, Adobe Analytics).
• Familiarity with healthcare terminology, member communications, and compliance workflows.
• Excellent collaboration, communication, and organizational skills.
• Basic HTML/CSS and UX awareness preferred.

Special Skills, Knowledge and Abilities

• Experience working cross‑functionally with Marketing, Compliance, and IT teams in a healthcare organization.
• Strong editorial judgment and ability to adapt content for diverse audiences (members, providers, brokers).
• Understanding of healthcare content governance, including version tracking and approval processes.
• Proactive mindset for identifying content gaps, streamlining workflows, and improving content lifecycle management.

Minimum Education Requirements

High school degree or equivalent required unless otherwise noted above.

Location

Boston, MA

Time Type

Full Time

Salary Range

$108,810.00 – $132,990.00

Benefits

The job is also eligible for variable pay. We offer a comprehensive benefits package including paid time off, medical/dental/vision insurance, 401(k), and wellness benefits.

Why Blue Cross Blue Shield of MA?

We understand that the confidence gap and imposter syndrome can prevent amazing candidates from applying, so we encourage you to bring your true colors, your perspectives, and your experiences. It’s in our differences that we remain relentless in our pursuit to transform healthcare for all.

Equal Opportunity Employer

Blue Cross Blue Shield of Massachusetts is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, or any other protected characteristic under applicable state, local, federal, or any other laws.