Intern - Marketing

Blue Cross Blue Shield of Alabama; Birmingham (AL); Hybrid; USD 17,000 - 25,000; Part time

Job summary

Blue Cross and Blue Shield of Alabama is seeking a marketing intern to support campaigns, communications, reporting, and coordination for member acquisition and retention. You will work with the Medicare Marketing and Retention team to gain practical experience while completing your degree.

The internship offers a hybrid onsite/remote schedule with mentorship and training designed for student growth and exposure to the health insurance industry.

Qualifications

• Status as a college student or recent college graduate.
• Experience with Microsoft Office programs.
• Experience interpreting and communicating information orally and written.
• Experience researching and analyzing data.
• Experience working independently as well as in a team environment.
• Experience identifying and solving problems.
• Must have a 3.0 GPA or consistent involvement if lower.
• Currently pursuing a degree in Marketing, Communications, Public Relations, or a related field preferred.
• Strong writing and editing skills preferred.
• Experience with the Adobe Creative Suite preferred.

Responsibilities

• The marketing intern will assist with marketing campaigns, member communications, reporting, and project coordination that support both new member acquisition and member retention.
• The intern will work closely with the Medicare Marketing and Retention team to gain hands-on experience.

Education

Marketing, Communications, Public Relations related degree

GPA 3.0 or higher

Microsoft Office

Strong writing and editing

Oral and written communication

Data interpretation and analysis

Independent and team work

Problem solving

Adobe Creative Suite

Tools

Adobe Creative Suite

Job description

Overview

The Marketing Division is responsible for the sales and retention of new and existing group accounts, maintenance and service of such accounts and upgrading of business to these accounts. It is also responsible for individual, senior products and long term care sales and retention. Sales and product support involve the entire scope of Blue Cross and Blue Shield of Alabama coverage, including health, dental, long term care, life and account-based products. The Marketing Division is also responsible for product development and management, product profitability, advertising, direct marketing, marketing communications and marketing research and development.

Primary Responsibilities

The Intern position is designed for student workers who are still completing their education. The internship program is designed to provide practical work experience as well as exposure to our business environment. Intern positions are of limited duration and are designed to provide daily oversight with emphasis on training and development of the student.

The marketing intern will work closely with the Medicare Marketing and Retention team to gain hands‑on experience assisting with marketing campaigns, member communications, reporting, and project coordination that support both new member acquisition and member retention efforts.

Summary of Qualifications

• Status as a college student or recent college graduate of an educational institution
• Experience working with various Microsoft Office programs
• Experience interpreting and communicating information orally and written
• Experience researching and analyzing data
• Experience working independently as well as in a team environment
• Experience identifying and solving problems
• Must have a 3.0 GPA or consistent work/extracurricular activities if lower
• Currently pursuing a degree in Marketing, Communications, Public Relations, or a related field preferred
• Strong writing and editing skills preferred
• Experience with the Adobe Creative Suite preferred

Work Location

The work schedule for this position will be hybrid (onsite/remote). Business areas reserve the right to require associates to return to the office as needed, based on performance or other business considerations. A hybrid work schedule is subject to amendment or termination at any time by the Company.

Terms and Agreements

By submitting a job application, I attest that all information to the best of my knowledge is true and accurate. Furthermore, I understand that any information provided by me throughout the job application process is subject to verification including, but not limited to work experience, education, assessment (test) and interviews. We appreciate your interest in Blue Cross and Blue Shield of Alabama 'The Company'. The Company does not discriminate in hiring or employment on the basis of race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, genetics, status as a disabled or protected veteran, or because of citizenship status in the case of a citizen or intending citizen. No question on this application is intended to secure information to be used for such discrimination. Blue Cross and Blue Shield of Alabama is an independent licensee of the Blue Cross and Blue Shield Association