Digital Product Owner: Strategy, UX & Agile Delivery

Blue Cross Blue Shield of Alabama; Birmingham (AL); On-site; USD 90,000 - 130,000; Full time

Job summary

Blue Cross and Blue Shield of Alabama seeks a Digital Product Owner to lead the execution of our digital strategy across web and mobile platforms. You will prioritize and manage the product backlog for IT partners while aligning with brand and business goals.

You will collaborate with SMEs across the organization to deliver a seamless self-service experience, monitor product performance, and drive cross-functional delivery to achieve BCBSAL’s strategic objectives.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• Experience shaping digital strategies with multiple stakeholders.
• Experience coordinating across channels (web, mobile, advertising) within budgets.
• Understanding of brand guidelines, distribution channels, and performance monitoring.
• Strong organizational, planning, and communication skills.
• Experience leading cross-functional teams and managing stakeholder relationships.
• Familiarity with Scrum/Agile environments and digital UX best practices.
• Experience working with UX/UI design principles for mobile-first and responsive layouts.

Responsibilities

• Lead the implementation of BCBSAL's digital strategy across web and mobile platforms.
• Prioritize and manage the product backlog for IT partners.
• Promote cross-functional collaboration to ensure seamless delivery of digital products and services.
• Monitor digital product performance and operational efficiency to improve the end-to-end experience.

Skills

Digital strategy

Stakeholder management

Cross-functional teamwork

Agile/Scrum

UX/UI design

Mobile-first design

Education

Bachelor's Degree in Marketing, Business, Communications, or a related field

Tools

Content Management System

HTML/CSS

Analytics tools

Job description

Blue Cross and Blue Shield of Alabama seeks a Digital Product Owner to lead the execution of our digital strategy across web and mobile platforms. You will prioritize and manage the product backlog for IT partners while aligning with brand and business goals.

You will collaborate with SMEs across the organization to deliver a seamless self-service experience, monitor product performance, and drive cross-functional delivery to achieve BCBSAL’s strategic objectives.