Director, Customer Experience Strategy - (Hybrid)

CareFirst, Inc.; Reston (VA); On-site; USD 142,000 - 263,000; Full time

Job summary

CareFirst BlueCross BlueShield is seeking a Director, Customer Experience to own the strategy and execution across plans and the association, leading BRMs and BCMs to deliver a cohesive, high-quality customer journey across touchpoints.

You will drive adoption of digital products, align stakeholders, monitor satisfaction, and communicate value and roadmap to Plans and the Association, enabling sustained improvements and strong customer partnerships.

Qualifications

• Bachelor's degree in Business Administration, Health-Care, IT/Data Analysis or related field.
• 8 years healthcare analysis and/or technology consulting and 3 years management.
• Proven analytic and problem-solving skills.
• Strong business innovation and design thinking capabilities.
• Excellent communication and executive presence with external stakeholders.
• Experience leading change initiatives and stakeholder engagement.

Responsibilities

• Own the customer experience strategy and execution across Blue Cross and Blue Shield Plans and the Association. Establish experience priorities, integrated Plan roadmaps, satisfaction targets, and governance.
• Establish and monitor satisfaction measures, adoption indicators, feedback channels, service trends, and escalation processes.
• Drive broad adoption and effective use of digital products across Plans and the Association; direct readiness assessments and adoption plans.
• Lead, develop, and set expectations for a team of Business Relationship Managers and Business Change Managers.
• Represent the voice of the customer in enterprise planning and communicate FEPOC's digital product value, performance, and roadmap.

Skills

Analytical skills

Design thinking

Trusted advisor

Executive presence

Healthcare terminology

Change leadership

Stakeholder engagement

Communication

Attention to detail

Multitasking

Education

Bachelor's degree in Business Administration, Health-Care, IT/Data Analysis or related field

Job description

Resp & Qualifications

PURPOSE:

The Director, Customer Experience is accountable for customer satisfaction and for defining and executing the customer experience strategy across Blue Cross and Blue Shield Plans and the Association. The role directs a team of Business Relationship Managers and Business Change Managers to strengthen partnerships, translate Plan needs into coordinated action, and ensure consistent, high-quality experiences across all touchpoints. The Director also drives broad adoption and effective use of digital products across the Plans and Association by aligning stakeholders, managing change, monitoring adoption and satisfaction, and addressing barriers to value realization.

ESSENTIAL FUNCTIONS:

• Own the customer experience strategy and execution across Blue Cross and Blue Shield Plans and the Association. Establish experience priorities, integrated Plan roadmaps, satisfaction targets, and governance to align Plan and BCBSA needs with FEPOC capabilities, enterprise priorities, and measurable business outcomes. Coordinate engagement, communications, product, operations, technology, and change activities to deliver a cohesive experience, clear expectations, and timely support throughout each engagement.
• Establish and monitor satisfaction measures, adoption indicators, feedback channels, service trends, and escalation processes. Identify root causes and direct cross-functional actions that improve Plan outcomes, satisfaction, trust, and partnership.
• Drive broad adoption and effective use of digital products across Blue Cross and Blue Shield Plans and the Association. Direct readiness assessments, stakeholder engagement, communications, training, deployment support, and adoption plans; remove barriers and measure sustained use and value realization.
• Lead, develop, and set expectations for a team of Business Relationship Managers and Business Change Managers. Establish goals, operating standards, Plan assignments, and performance expectations to ensure coordinated relationship ownership, change execution, issue resolution, and consistent delivery across the Plan portfolio. Manage resources and budget and provide executive updates on results, risks, and decisions required.
• Represent the voice of the customer in enterprise planning and decision-making. Translate Plan feedback, satisfaction insights, adoption data, and business needs into product and service recommendations, and clearly communicate FEPOC's digital product value, performance, and roadmap to Plans and the Association.

SUPERVISORY RESPONSIBILITY:

This position manages people.

QUALIFICATIONS:

Education Level: Bachelor's Degree in Business Administration, Health-Care, IT/Data Analysis or related field.

Experience: 8 years healthcare analysis and/or technology consultingand 3 years management experience.

Knowledge, Skills and Abilities (KSAs)

• Proven analytic and problem-solving skills.
• Strong business innovation and design thinking capabilities, with demonstrated experience shaping customer-centric solutions and engagement models.
• Demonstrated success serving as a trusted advisor and primary relationship owner for external stakeholders.
• Exceptional executive presence and communication skills, including the ability to clearly convey complex operational and technology initiatives.
• Excellent knowledge of healthcare terminology, healthcare operations and technology, managed care concepts and preferably specific technology in use.
• Experience leading change initiatives and enabling adoption through coordinated communications, training, and stakeholder engagement.
• Demonstrated ability to act as a credible source to convey complex healthcare technology solutions and services information/ideas, within the healthcare business case context and strategic direction, in an easily understood manner to guide audience.
• High attention to detail and ability to manage multiple priorities independently in a fast-paced, matrixed environment.
• Proven effective written and interpersonal communication skills, well organized, ability to multi-task and work independently, promote flexibility and teamwork. Strong PC skills with experience using Microsoft Office applications.
• Must be able to meet established deadlines and handle multiple customer service demands from internal and external customers, within set expectations for service excellence. Must be able to effectively communicate and provide positive customer service to every internal and external customer, including customers who may be demanding or otherwise challenging.

Travel Requirements

Estimate Amount: 20%

Salary Range:

$141,840 - $263,291

Salary Range Disclaimer

The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the work is being performed. This compensation range is specific and considers factors such as (but not limited to) the scope and responsibilities of the position, the candidate's work experience, education/training, internal peer equity, and market and business consideration. It is not typical for an individual to be hired at the top of the range, as compensation decisions depend on each case's facts and circumstances, including but not limited to experience, internal equity, and location. In addition to your compensation, CareFirst offers a comprehensive benefits package, various incentive programs/plans, and 401k contribution programs/plans (all benefits/incentives are subject to eligibility requirements).

Department

Customer Experience

Equal Employment Opportunity

CareFirst BlueCross BlueShield is an Equal Opportunity (EEO) employer. It is the policy of theCompany to provide equal employment opportunities to allqualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.

Federal Disc/Physical Demand

Note: The incumbent is required to immediately disclose any debarment, exclusion, or other event that makes him/her ineligible to perform work directly or indirectly on Federal health care programs.

PHYSICAL DEMANDS:

The associate is primarily seated while performing the duties of the position. Occasional walking or standing is required. The hands are regularly used to write, type, key and handle or feel small controls and objects. The associate must frequently talk and hear. Weights up to 25 pounds are occasionally lifted.

Sponsorship in US

Must be eligible to work in the U.S. without Sponsorship

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