Digital Product Marketing Strategist

Invesco EMEA; Atlanta (GA); Híbrido; USD 65.000 - 95.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible PTO

Hybrid work schedule

401(k) matching

Health benefits

Parental Leave

Employee stock purchase plan

Descripción de la vacante

Invesco is seeking an Associate Digital Product Marketing Manager to join our award-winning Digital Experience team, shaping digital marketing strategies and working across product, UX, and content to deliver personalized client experiences.

The role emphasizes data-driven decision making, A/B testing, and cross-functional collaboration to drive awareness, engagement, and conversion across global client segments within a hybrid work model.

Formación

• 2+ years of experience in digital marketing, product marketing, or digital product management.
• Experience within the financial services or a related industry is a plus.
• Strong understanding of digital ecosystems, including websites, mobile apps, social media, and marketing automation platforms.

Responsabilidades

• Serve as the direct point of contact for all things digital aligned to strategic business units supporting go-to-market initiatives.
• Lead cross-functional teams to design, develop and deploy digital marketing experiences.
• Develop and execute digital marketing strategies that drive awareness, engagement, acquisition, and retention across segments.
• Leverage customer insights to design personalized digital experiences that enhance consideration, loyalty and advocacy.
• Collaborate with Marketers, Product Managers, UX/UI Designers, Editorial, Content Activation & Enablement, and Web Producers.
• Monitor and analyze performance metrics and run A/B tests to optimize outcomes.

Conocimientos

Digital marketing

Product marketing

Analytics

MarTech

Herramientas

Google Analytics

Adobe Analytics

Salesforce Marketing Cloud

Adobe Experience Manager

Descripción del empleo

Invesco is seeking an Associate Digital Product Marketing Manager to join our award-winning Digital Experience team, shaping digital marketing strategies and working across product, UX, and content to deliver personalized client experiences.

The role emphasizes data-driven decision making, A/B testing, and cross-functional collaboration to drive awareness, engagement, and conversion across global client segments within a hybrid work model.