Digital Marketing Manager

Vanguard; Charlotte (NC); Hybrid; USD 90,000 - 120,000; Full time

Job summary

A leading financial services firm is looking for a Digital Marketing Manager to execute audience-based strategies aimed at enhancing advisor engagement. This pivotal role involves designing integrated digital experiences, using advanced marketing automation tools, and leveraging AI for personalized assets. The ideal candidate has a strong background in marketing automation, particularly with Marketo, and must have a record of A/B testing and innovation. The position follows a hybrid work model in Charlotte, NC.

Qualifications

• Minimum 5 years of related work experience.
• Strong experience with Marketo preferred.
• Demonstrated AI expertise and ability to apply it in workflows.

Responsibilities

• Design and launch integrated digital experiences for financial advisors.
• Build and deploy trigger-based, always-on digital journeys.
• Analyze engagement trends and behavioral data to improve journey effectiveness.

Skills

Marketing Automation

AI Expertise

Collaboration

A/B Testing

Creativity

Education

Undergraduate degree in Marketing or equivalent experience

Tools

Marketo

Job description

Join Vanguard’s Financial Advisor Services (FAS) Digital & Analytics (D&A) organization as a Digital Marketing Manager. FAS D&A is leading the way in delivering personalized, data‑driven digital experiences for financial advisors. As a Digital Marketing Manager, you will play a pivotal role in executing audience‑based strategies that bring these experiences to life – delivering the right message at the right time to help advisors succeed.

This role is focused on end‑to‑end execution of digital journeys. You’ll leverage advanced marketing automation tools, AI‑powered personalization, and a modern tech stack to design, build, and optimize integrated journeys that create meaningful advisor engagement.

Do you thrive in fast‑paced, collaborative environments? Are you passionate about digital innovation and crafting seamless experiences? Do you want to work with cutting‑edge tools to shape the future of advisor engagement? If so, this is the opportunity for you.

Key Responsibilities

• Design and launch integrated digital experiences for financial advisors in partnership with your aligned Client Journey Management team.
• Build and deploy trigger‑based, always‑on digital journeys using Marketo.
• Create personalized landing pages and integrate them into journey strategies.
• Leverage AI tools to develop scalable, personalized digital assets.
• Leverage our engagement engine to orchestrate and automate end‑to‑end digital journeys – from strategy through execution – ensuring personalized, timely experiences for financial advisors.
• Continuously identify opportunities for journey experimentation and innovation.
• Manage end‑to‑end journey execution, including email deployment, QA, and compliance submissions.
• Conduct A/B testing and experiments, applying insights to improve future strategies.
• Monitor journey performance, prepare review materials, and present actionable insights.
• Collaborate with data analysts to inform next‑best‑action strategies and personalization.
• Partner with Senior Engagement Strategists on audience segmentation for journeys.
• Analyze engagement trends and behavioral data to refine targeting and improve journey effectiveness.
• Develop and maintain strong relationships with internal stakeholders, ensuring open and effective communication across teams.
• Act as the subject matter expert for the digital tech stack, driving optimal use of tools and technologies.
• Provide strategic guidance and thought leadership to cross‑functional teams, aligning digital initiatives with broader business objectives.

Ideal candidate

• Undergraduate degree in Marketing or equivalent experience.
• Minimum 5 years of related work experience.
• Strong experience with Marketo preferred.
• Required experience in marketing automation platforms.
• Demonstrated AI expertise and ability to apply it in workflows.
• Skilled in persuasion and influence, confident presenting recommendations.
• Proven experience in A/B testing and experimentation to drive insights and optimize tactics.
• Creative thinker who drives innovation and sets strategic direction.
• Highly collaborative.

Optional cover letter

To help us review your application faster, you may include a brief cover letter highlighting your experience with Marketo or other marketing automation platforms, your use of AI tools, and examples of automating end‑to‑end digital journeys. While a cover letter is not required for your application to be considered, it can help expedite the recruiting process here at Vanguard.

Work Model

This role follows Vanguard’s hybrid work model, requiring you to work on campus Tuesday through Thursday at either our Charlotte, NC or Malvern, PA office. Mondays and Fridays are remote.

Special Factors

Sponsorship
Vanguard is not offering visa sponsorship for this position.

About Vanguard

At Vanguard, we don’t just have a mission—we’re on a mission.

To work for the long‑term financial wellbeing of our clients. To lead through product and services that transform our clients’ lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in‑person learning, collaboration, and connection. We believe our mission‑driven and highly collaborative culture is a critical enabler to support long‑term client outcomes and enrich the employee experience.