Digital Product Manager: Loyalty & Marketing Tech

FLOWERS.com Inc.; Jericho (NY); Remote; USD 36,000 - 45,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

401(k)

Disability insurance

Job summary

FLOWERS.com Inc. is seeking a Digital Product Manager to drive marketing technology, loyalty, and retention initiatives across our brands.

You will translate business needs into actionable requirements, collaborate with Marketing, CRM, Loyalty, E-Commerce, and Technology teams, and help deliver roadmap initiatives that improve engagement and lifetime value. The role involves optimizing digital gifting experiences, targeted campaigns, and personalized customer journeys while using data to inform

Qualifications

• Bachelor's degree in Business, Marketing, Information Systems, Computer Science, or a related field, or equivalent practical experience.
• 2+ years of experience in digital product management, product coordination, marketing technology, e-commerce, CRM, business analysis, or a related digital role.
• Experience supporting digital projects, technology enhancements, or customer-facing product initiatives.

Responsibilities

• Digital Product Execution & Delivery: Support the execution of digital product roadmaps focused on marketing technology, customer engagement, gifting experiences, loyalty, and retention.
• Marketing Technology & Customer Engagement: Support enhancements to marketing technology platforms and digital capabilities that enable personalized customer communications across email, SMS, mobile, and web experiences.
• Gifting Experience, Loyalty & Retention: Support the development and optimization of digital gifting features, including occasion reminders, gift recommendations, recipient management, gifting history, and repeat gifting experiences.
• Cross-Functional Collaboration & Product Support: Serve as a day-to-day point of contact for assigned product initiatives, coordinating requirements, project updates, testing, and launch activities.

Skills

Digital product management

CRM

E-commerce

Data analysis

Education

Bachelor's degree in Business, Marketing, Information Systems, Computer Science, or related field

Master’s degree preferred

Tools

MS Office

Excel

PowerPoint

Job description

FLOWERS.com Inc. is seeking a Digital Product Manager to drive marketing technology, loyalty, and retention initiatives across our brands.

You will translate business needs into actionable requirements, collaborate with Marketing, CRM, Loyalty, E-Commerce, and Technology teams, and help deliver roadmap initiatives that improve engagement and lifetime value. The role involves optimizing digital gifting experiences, targeted campaigns, and personalized customer journeys while using data to inform