Digital Product Manager: Loyalty & Gifting Experience

1-800-Flowers.com; Jericho (NY); Sur place; USD 36 000 - 45 000; Plein temps

Avantages offerts par ce poste

Medical insurance

Vision insurance

401(k)

Disability insurance

Résumé du poste

1-800-Flowers.com is seeking a detail-oriented Digital Product Manager to support digital products and marketing technology capabilities that enhance the customer experience, strengthen loyalty, and drive customer retention across our family of brands.

This role partners with Marketing, CRM, Loyalty, E‑Commerce, Technology, Analytics and Customer Experience to translate business needs into actionable product requirements and help deliver roadmap initiatives that improve engagement and lifetime

Qualifications

• Bachelor's degree in Business, Marketing, Information Systems, Computer Science, or a related field, or equivalent practical experience. Master’s degree preferred.
• 2+ years of experience in digital product management, marketing technology, or ecommerce.
• Experience supporting digital projects, technology enhancements, or customer-facing product initiatives.
• Familiarity with product development processes, including requirements gathering, user stories, testing, and feature implementation.
• Strong analytical and problem-solving skills with the ability to interpret data, identify issues, and recommend solutions.
• Strong written and verbal communication skills, with the ability to collaborate effectively across Marketing, Technology, and business teams.
• Comfortable working in a fast-paced, collaborative environment with evolving priorities.
• Proficiency with Microsoft Office applications, including Excel and PowerPoint.

Responsabilités

• Support execution of digital product roadmaps focused on marketing technology, customer engagement, gifting experiences, loyalty, and retention.
• Partner with senior Product Managers and business stakeholders to translate product objectives into detailed requirements, user stories, and acceptance criteria.
• Coordinate with IT, UX/UI, and other cross-functional partners throughout product development, testing, and implementation.
• Maintain product backlogs, track deliverables, and help ensure timely execution of assigned initiatives.
• Participate in Agile ceremonies, sprint planning, product reviews, and release coordination.
• Identify opportunities for incremental product improvements based on customer feedback, business needs, and performance insights.
• Collaborate with CRM and Marketing Technology teams to implement customer segmentation, marketing automation, behavioral triggers, and personalized digital experiences.
• Assist with documenting business and technical requirements for integrations between customer data, marketing platforms, and digital experiences.
• Support testing, troubleshooting, and implementation of new marketing technology features and capabilities.
• Work with Marketing partners to ensure product enhancements meet campaign, customer engagement, and lifecycle marketing needs.
• Support the development and optimization of digital gifting features, including occasion reminders, gift recommendations, recipient management, gifting history, and repeat gifting experiences.
• Collaborate with Loyalty and Marketing teams on enhancements to customer loyalty programs, including Celebrations Passport, membership benefits, and rewards experiences.
• Help implement product features that encourage repeat purchases, cross-brand engagement, and stronger customer relationships.
• Assist with improvements to digital customer journeys, including onboarding, post-purchase engagement, reactivation, and win-back experiences.
• Identify customer friction points and collaborate with cross-functional teams to implement solutions that improve convenience, engagement, and conversion.
• Serve as a day-to-day point of contact for assigned product initiatives, coordinating requirements, project updates, testing, and launch activities.
• Work closely with Engineering and Technology teams to clarify requirements, resolve issues, and support successful feature delivery.
• Partner with UX/UI teams to ensure digital experiences are intuitive, customer-focused, and aligned with business objectives.
• Coordinate user acceptance testing (UAT), document defects, validate functionality, and support production releases.
• Maintain accurate product documentation, feature specifications, and project status updates.
• Communicate progress, risks, dependencies, and issues to Product leadership and relevant stakeholders.
• Monitor product performance and customer engagement metrics to evaluate the effectiveness of digital features and enhancements.
• Collaborate with Analytics and Marketing teams to support A/B testing, experimentation, and optimization initiatives.
• Analyze customer feedback, behavioral data, and product performance results to identify improvement opportunities.
• Assist with reporting on key performance indicators, including conversion, repeat purchase behavior, loyalty engagement, and customer retention.
• Recommend practical, data-informed enhancements to improve customer experiences and marketing effectiveness.

Connaissances

Digital product management

Marketing technology

E-commerce

Cross-functional collaboration

Analytical skills

Communication skills

Formation

Bachelor's degree in Business/Marketing/Info Systems

Master's degree preferred

Outils

CRM systems

Marketing automation tools

Description du poste

1-800-Flowers.com is seeking a detail-oriented Digital Product Manager to support digital products and marketing technology capabilities that enhance the customer experience, strengthen loyalty, and drive customer retention across our family of brands.

This role partners with Marketing, CRM, Loyalty, E‑Commerce, Technology, Analytics and Customer Experience to translate business needs into actionable product requirements and help deliver roadmap initiatives that improve engagement and lifetime