Digital Product Content Strategist — Hybrid

Master Lock Company; Deerfield (IL); Hybrid; USD 65,000 - 77,000; Full time

Benefits offered by this job

Health plans

401(k) with company contribution

Product discounts

Flexible time off

Job summary

Fortune Brands Innovations in Deerfield, IL is seeking a Digital Product Content Specialist to help execute our digital product content strategy across Master Lock and distributor sites. You will optimize content for consumer engagement and retailer search engines, and manage content deployment with Salsify and internal CMS tools.

The role emphasizes collaboration across teams, data-driven optimization, and adoption of AI tools like Microsoft Copilot to improve efficiency and outcomes.

Qualifications

• Bachelor's degree in marketing, communications, business or related field plus 3+ years in marketing or related field.
• Experience with consumer durables or home brands is a plus.
• Curiosity about product content marketing and content best practices.
• Ability to meet deadlines, collaborate across teams and manage projects independently.
• Comfortable in fast-paced environments with multiple ongoing projects.
• Familiarity with SEO, PPC and digital advertising related copy is preferred.

Responsibilities

• Assist in executing a holistic digital product content strategy across masterlock.com and distributor sites.
• Develop and optimize digital merchandising assets for targeted distributor websites.
• Syndicate product information to owned sites and distribution partners via content portals and Salsify.
• Audit existing processes for digital product content development and deployment.
• Monitor sales performance, customer behavior and market trends to optimize listings and categories.
• Analyze ROI of digital content investments with retailer accounts.
• Audit content performance on owned sites and partners using content scorecards.
• Leverage internal/external data for industry benchmarks.
• Create a detailed monthly digital content production/deployment calendar.
• Follow internal processes while seeking improvements for team efficiency.

Skills

Marketing

Communication

Project management

Team player

SEO

AI tools familiarity

Education

Bachelor's degree or higher

Tools

Salsify

Microsoft Copilot

Content management platforms

Job description

Fortune Brands Innovations in Deerfield, IL is seeking a Digital Product Content Specialist to help execute our digital product content strategy across Master Lock and distributor sites. You will optimize content for consumer engagement and retailer search engines, and manage content deployment with Salsify and internal CMS tools.

The role emphasizes collaboration across teams, data-driven optimization, and adoption of AI tools like Microsoft Copilot to improve efficiency and outcomes.