Digital Product Content Strategist

Fortunebrands; Deerfield (IL); Hybrid; USD 65,000 - 77,000; Full time

Benefits offered by this job

Health plans

Market-leading 401(k) with company 
贡献

Product discounts

Flexible time off benefits

Adoption benefits

Job summary

Fortune Brands is seeking a Digital Product Content Specialist in Deerfield, IL, to execute a holis­tic digital product content strategy across MasterLock.com and partner sites. You will optimize content for consumer engagement and retailer search, while collaborating across teams to improve merchandising assets and workflows.

The role requires a Bachelor’s degree and 3+ years in marketing/advertising, with strong attention to detail, process improvement skills, and a propensity for

Qualifications

• Bachelor's degree in marketing, communications, business or related field is required.
• 3 years of experience in marketing, advertising, customer service, or related field OR high school diploma with 6 years of experience.
• Experience in consumer durables products is a plus.
• Demonstrated intellectual curiosity around product content marketing and passion for developing best-in-class content.
• Ownership mindset with ability to meet deadlines and manage projects independently.

Responsibilities

• Assist the Digital Content Manager in executing a holistic digital product content strategy across MasterLock.com and distributor partners, focusing on content optimized for consumer engagement and retailer search engines.
• Support development, deployment, and optimization of digital merchandising assets tailored to targeted distributor websites.
• Syndicate accurate product information to owned sites and online distribution partners via content management portals and Salsify.
• Audit and document existing processes across the enterprise for developing and deploying digital product content.
• Continuously assess sales performance, customer behavior, and market trends to optimize product listings, categories, and collections.
• Analyze performance and ROI of digital content investments with key retailer accounts.
• Audit content performance on owned sites and distribution partners using the digital product content scorecard.
• Leverage internal and external data sources to gather relevant industry benchmarks.
• Develop a detailed monthly digital product content production/deployment calendar.

Job description

Fortune Brands is seeking a Digital Product Content Specialist in Deerfield, IL, to execute a holis­tic digital product content strategy across MasterLock.com and partner sites. You will optimize content for consumer engagement and retailer search, while collaborating across teams to improve merchandising assets and workflows.

The role requires a Bachelor’s degree and 3+ years in marketing/advertising, with strong attention to detail, process improvement skills, and a propensity for