Digital Commerce Content Specialist

Fortune Brands Home & Security; Montgomery (AL); Hybrid; USD 65,000 - 85,000; Full time

Job summary

Fortune Brands Home & Security is seeking a Digital Commerce Content Specialist to drive product content strategy and optimize retailer pages for brand visibility on Moen and House of Rohl platforms.

You will coordinate with cross-functional teams to deploy compelling copy, imagery, and technical docs across major etailers such as Amazon and Wayfair, while improving SEO and content ROIs.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business or related field is required.
• Minimum of 3 years of experience, including at least 2 years in teams supporting product content marketing programs.
• Experience with consumer durables is a plus.
• Curiosity about product content marketing and a passion for great content.
• Ability to manage multiple projects and meet deadlines; thrive in cross-functional teams.
• Familiarity with Salsify is preferred; strong skills in MS Office; SEO/PPC awareness.

Responsibilities

• Execute digital product content strategy for digital commerce channels.
• Develop, deploy and optimize merchandising assets for retailer sites.
• Oversee content syndication to online retailers via content portals and Salsify.
• Audit existing processes and document best practices across the enterprise.
• Create monthly digital content production/deployment calendars.
• Oversee QA of copy and assets on major retailer sites.
• Analyze content ROI and performance with key etail accounts.

Skills

Project management

Team collaboration

SEO awareness

PPC knowledge

Display advertising understanding

Education

Bachelor's degree in Marketing, Communications, Business or related field

Tools

Salsify Product Content Management Platform

Microsoft PowerPoint

Microsoft Excel

Microsoft Word

Job description

Overview

The Digital Commerce Content Specialist will be responsible for aiding in the execution of Moen and/or House of Rohl digital product content strategy and related processes. The incumbent will focus on how to best leverage digital product content to build the Moen and House of Rohl brand and maximize discoverability on key retailer websites including Amazon, HomeDepot.com, Lowes.com, Build.com, and Wayfair.com. This role requires a collaborative mindset, strong process improvement skills, attention to detail, and broad ecommerce/digital acumen. This role is designated as hybrid, requiring at least 3 days per week in the office: Tuesday–Thursday, in one of our offices in North Olmsted, OH; Maumee, OH; Deerfield, IL; or Oak Creek, WI.

Responsibilities

• Assist the Manager, Product Content in the execution of a holistic digital product content strategy for the Digital Commerce channel with emphasis on deploying content optimized for consumer engagement and etailer search engines.
• Support development, deployment and optimization of best-in-class digital merchandising assets tailored to targeted etailer websites; emphasis on product copy, descriptions, bullet points, images, video, infographics, and technical documentation.
• Support syndication of thorough and accurate product information to online retailers via customer content management portals and product content management system (Salsify).
• Audit and document existing processes across the enterprise for developing and deploying digital product content.
• Develop a detailed monthly digital product content production/deployment calendar.
• Develop digital assets in a timely manner to support new Moen products on targeted etailer sites.
• Oversee Quality Assurance product copy and digital assets on key etailer sites.
• Analyze performance and impact of digital content investments with key etailer accounts to determine customer impact and ROI.
• Audit/assess each major etailer using the digital product content scorecard.
• Leverage internal and external data sources to gather relevant industry benchmarks.
• Oversee the day-to-day management of outside digital content vendors.
• Follow internal processes while seeking ways to increase team efficiencies.
• Perform other duties as assigned.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business or a related field is required.
• Minimum of 3 years of experience inclusive of a minimum of 2 years of experience working in teams supporting the execution of product content marketing programs is required.
• Experience in consumer durables products is a plus.
• Demonstrated intellectual curiosity around product content marketing with a passion for developing best in class content.
• Demonstrated ability to manage multiple projects and adhere to deadlines.
• Proven team player comfortable working on multiple cross-functional teams.
• Familiarity with Salsify Product Content Management Platform is preferred.
• Proficiency in software applications such as Microsoft PowerPoint, Excel and Word.
• Demonstrated high level understanding of SEO, PPC and Display Advertising as it relates to digital copy.
• Familiarity with product content management platforms.

Equal Employment Opportunity

FBIN is an equal opportunity employer. FBIN evaluates qualified applicants without regard to race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.