Digital Performance Growth Lead

gsknch; United States; On-site; USD 90,000 - 120,000; Full time

Job summary

Haleon is hiring a Digital Performance Optimization Manager to drive brand growth and consumer engagement in Puerto Rico. You will collaborate with Brand Marketing, Sales, Shopper Marketing, Analytics, and eCommerce partners to maximize digital ROI and strengthen marketplace execution.

The role focuses on media planning, performance analysis, and data-led optimization to deliver integrated digital activation plans for Haleon’s portfolio.

Qualifications

• Experience in digital marketing, eCommerce, or related roles.
• Ability to define KPIs, dashboards and performance reporting.
• Experience collaborating across commercial, marketing, sales and analytics teams.

Responsibilities

• Develop and lead integrated digital marketing strategies aligned with Haleon's Win as One strategy.
• Lead digital media planning, buying, optimization, and performance analysis.
• Ensure media choices are data-driven and KPI-focused.
• Support eCommerce growth strategies across key retail partners and marketplaces.
• Drive digital shelf optimization, product content, search visibility, and marketplace execution.
• Oversee Digital Asset Management and content governance across platforms.
• Manage relationships with digital agencies, developers, and platform partners.
• Foster cross-functional collaboration and build digital capability within teams.

Skills

Digital marketing

eCommerce

Performance marketing

Analytics

Stakeholder collaboration

Tools

Google Analytics

Adobe Analytics

Content management system

Job description

Haleon is hiring a Digital Performance Optimization Manager to drive brand growth and consumer engagement in Puerto Rico. You will collaborate with Brand Marketing, Sales, Shopper Marketing, Analytics, and eCommerce partners to maximize digital ROI and strengthen marketplace execution.

The role focuses on media planning, performance analysis, and data-led optimization to deliver integrated digital activation plans for Haleon’s portfolio.