Digital Marketing Performance Lead

SHI International; New Jersey; On-site; USD 100,000 - 130,000; Full time

Job summary

SHI International is seeking a Digital Marketing Performance Manager to lead measurement, analysis, and optimization of marketing performance across SHI’s digital channels, including paid media, email, web, and events.

You will partner with Digital, Integrated Marketing, Paid Media, Events, Content, and Operations teams to establish reporting frameworks, benchmarks, and actionable insights that drive pipeline and revenue. This role blends data-driven analysis with practical business decisions.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or a related field.
• 5–10 years of experience in digital marketing performance, analytics, or related roles.
• Strong understanding of integrated marketing channels and tactics.

Responsibilities

• Lead development and refinement of marketing performance measurement frameworks across channels (paid media, email, web, events).
• Define dashboards, KPI reporting, and attribution models to improve pipeline and revenue insights.
• Analyze channel and campaign results, identify optimization opportunities, and inform budgeting decisions.
• Collaborate with cross-functional teams and external partners to ensure accurate tracking and data integrity.

Tools

Marketo

Power BI

CRM systems

Google Tag Manager

Google Analytics

Tableau

Job description

SHI International is seeking a Digital Marketing Performance Manager to lead measurement, analysis, and optimization of marketing performance across SHI’s digital channels, including paid media, email, web, and events.

You will partner with Digital, Integrated Marketing, Paid Media, Events, Content, and Operations teams to establish reporting frameworks, benchmarks, and actionable insights that drive pipeline and revenue. This role blends data-driven analysis with practical business decisions.