Digital Performance Optimization Manager

gsknch; United States; On-site; USD 90,000 - 120,000; Full time

Job summary

Haleon is hiring a Digital Performance Optimization Manager to drive brand growth and consumer engagement in Puerto Rico. You will collaborate with Brand Marketing, Sales, Shopper Marketing, Analytics, and eCommerce partners to maximize digital ROI and strengthen marketplace execution.

The role focuses on media planning, performance analysis, and data-led optimization to deliver integrated digital activation plans for Haleon’s portfolio.

Qualifications

• Experience in digital marketing, eCommerce, or related roles.
• Ability to define KPIs, dashboards and performance reporting.
• Experience collaborating across commercial, marketing, sales and analytics teams.

Responsibilities

• Develop and lead integrated digital marketing strategies aligned with Haleon's Win as One strategy.
• Lead digital media planning, buying, optimization, and performance analysis.
• Ensure media choices are data-driven and KPI-focused.
• Support eCommerce growth strategies across key retail partners and marketplaces.
• Drive digital shelf optimization, product content, search visibility, and marketplace execution.
• Oversee Digital Asset Management and content governance across platforms.
• Manage relationships with digital agencies, developers, and platform partners.
• Foster cross-functional collaboration and build digital capability within teams.

Skills

Digital marketing

eCommerce

Performance marketing

Analytics

Stakeholder collaboration

Tools

Google Analytics

Adobe Analytics

Content management system

Job description

Welcome to Haleon. We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter - one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands - including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® - lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it's time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose - to deliver better everyday health with humanity - at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

About the role

The Digital Performance Optimization Manager is responsible for leading Haleon's digital ecosystem to drive brand growth, consumer engagement, eCommerce execution, and commercial performance for the Puerto Rico market. The role works closely with Brand Marketing, Sales, Shopper Marketing, Analytics, eCommerce partners, external agencies, vendors, and platform providers to maximize the impact of digital investment, strengthen marketplace execution, and accelerate portfolio growth across digital touchpoints.

Role Responsibilities

• Develop and lead integrated digital marketing strategies that advance Haleon's Win as One strategy by helping place better everyday health in more hands and building superior, digitally enabled brands.
• Lead digital media planning, buying, optimization, and performance analysis across relevant channels with a clear focus on strategic consistency of messaging, commercial effectiveness, and disciplined investment
• Ensure media choices are informed by consumer needs and performance signals, while Unlocking Value at Pace through fast optimization, clear KPIs, and data-led decisions that improve campaign effectiveness, media ROI, and shareholder value.
• Support the development of eCommerce growth strategies across key retail partners and marketplaces to reach more consumers with more Haleon products.
• Drive consumer- and customer-led digital shelf optimization, product content, search visibility, ratings, conversion performance, and marketplace execution, while Collaborating for Impact with Sales, Commercial, Shopper, Brand, and customer teams to deliver integrated activation plans and sales objectives.
• Oversee Digital Asset Management processes and content governance to ensure assets are current, accessible, compliant, and consistently used across platforms
• Manage relationships with digital agencies, developers, technology providers, and platform partners to deliver effective, compliant, and value-creating execution.
• Build strong partnerships, seek diverse expertise, and constructively challenge for better outcomes; simplify ways of working, reduce duplication, ensure projects are delivered on time Develop influencer and Key Opinion Leader engagement strategies that strengthen superior brand value, relevance, reach, and trust with consumers and expert communities and within budget, and select solutions that support Haleon's strategic priorities.
• Ensure partnerships are authentic, insight-led, compliant, and aligned to real consumer and expert needs, while collaborating for impact with brand, medical, regulatory, agency, and commercial stakeholders to deliver measurable value and protect Haleon's reputation
• Partner with Brand Marketing, Sales, Commercial, Shopper Marketing, Analytics, Digital & Tech, and external partners to deliver integrated business objectives and help drive combined portfolio household penetration.
• Drive collaboration by aligning teams around shared outcomes; support team growth by sharing digital expertise, coaching on digital performance, encouraging candid conversations, and helping colleagues build the capabilities needed to execute with greater confidence, pace, and impact.

Why you?

Basic Qualifications

• Experience in digital marketing, eCommerce, digital media, performance marketing, or related commercial digital roles.
• Demonstrated ability to manage digital media investment, agency relationships, campaign optimization, and performance measurement.
• Experience with eCommerce and marketplace execution, including digital shelf optimization, content performance, retail search, conversion, and marketplace analytics.
• Strong analytical capability with experience defining KPIs, dashboards, and performance reporting to support business decisions.
• Experience collaborating across commercial, marketing, sales, analytics, and external partner teams to deliver integrated business objectives.

Preferred Qualifications

• Experience working with consumer goods, consumer healthcare, CPG, or FMCG brands.
• Familiarity with tools such as Google Analytics, Adobe Analytics, content management system