Digital Online Marketing Manager

Optimizely; Minnesota; Remote; USD 85,000 - 130,000; Full time

Benefits offered by this job

Remote work flexibility

Flexible working hours

Job summary

Optimizely is seeking a Manager, Digital Experience - Visual Designer to shape and evolve our Visual Builder-driven experiences. You will design scalable web experiences, expand our design system, and build reusable components for marketer-friendly pages, collaborating with marketing, UX, and development teams.

In this fully remote role, you will ensure visual consistency, performance, and conversion-focused outcomes across Optimizely.com, while upholding WCAG accessibility standards and modern

Qualifications

• 3+ years of experience in web, visual, or digital design.
• Strong portfolio demonstrating modern web design and component-based design systems.
• Proficiency in Figma and collaborative design workflows.
• Experience expanding design systems and ensuring accessibility and responsive design.

Responsibilities

• Maintain, evolve, and expand the design system across teams.
• Audit pages for visual consistency, usability, accessibility, and brand adherence.
• Build reusable website components in Optimizely Visual Builder for marketer-friendly pages.
• Create layouts and landing pages balancing aesthetics, usability, performance, and conversions.
• Collaborate with content strategists, campaign managers, and product marketers to translate objectives into digital experiences.
• Ensure accessibility (WCAG) and responsive design best practices.

Skills

Design systems

Accessibility awareness

Responsive design

Collaboration

User-centered design

Education

Bachelor's degree in Graphic Design or related field

Tools

Figma

After Effects

Optimizely Visual Builder

Job description

We're here to cut through it- with AI that actually works for marketers. From AI-powered content creation to world-class CMS and the industry's most trusted experimentation platform, Optimizely is the tool modern marketers actually want to use. AI-Ready. 10,000+ brands including H&M, PayPal, and Zoom already get it. But here's the thing about building great products: it takes great people. If you want to be part of a team that's shaping the future of marketing technology — and actually enjoys doing it — you're in the right place.

Manager, Digital Experience, the Visual Designer will help shape and evolve the visual experience of Optimizely.com. In this role, you'll blend visual design, systems thinking, and digital execution to create engaging, user-centered experiences that elevate our brand and support business goals.

You’ll be responsible for designing and maintaining scalable web experiences, expanding our design system, and building reusable website components within Optimizely’s Visual Builder. Working closely with marketing, content, product marketing, UX, and development teams, you’ll ensure our website remains visually compelling, consistent, and easy to maintain.

This is a fully remote position with flexible working options.

Own the visual design of Optimizely.com, ensuring a polished, consistent, and engaging experience across the site.

Responsibilities

• Maintain, evolve, and expand the Optimizely web design system, creating reusable patterns and components that scale across teams.
• Audit existing pages to identify opportunities to improve visual consistency, usability, accessibility, and brand adherence.
• Design and build reusable website components in Optimizely Visual Builder, enabling marketers to create high-quality pages efficiently.
• Create page layouts and landing pages that balance aesthetics, usability, performance, and conversion goals.
• Collaborate with content strategists, campaign managers, and product marketers to translate business objectives into compelling digital experiences.
• Ensure designs meet accessibility (WCAG) and responsive design best practices.
• Contribute to ongoing optimization by incorporating user feedback, analytics, and A/B testing insights into future designs.
• Help establish and document web design standards, guidelines, and best practices.

Requirements

• 3+ years of experience in web, visual, or digital design.
• Strong portfolio demonstrating modern web design, landing pages, and component-based design systems.
• Proficiency in Figma and collaborative design workflows.
• Experience working within and expanding design systems.
• Strong understanding of responsive design, accessibility standards, and UX best practices.
• Experience creating marketing graphics, campaign assets, and illustrative graphics.
• Experience designing product visuals, diagrams, or feature illustrations.
• Motion graphics or animation experience (After Effects, Lottie, Rive, or similar).
• Familiarity with Optimizely CMS and Visual Builder, or other enterprise CMS platforms.
• Understanding of HTML/CSS and how designs translate into front-end development.
• Bachelor's degree in Graphic Design, Visual Communication, Interaction Design, or a related field (or equivalent hands-on experience).

Optimizely is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Total Target Compensation range: $Optimizely considers several factors when extending an offer, including but not limited to the role and associated responsibilities, a candidate's work experience, education/training, and key skills.