Visual Designer (Digital Marketing Manager)

Optimizely; Northern (KY); Hybrid; USD 74,000 - 137,000; Full time

Job summary

Optimizely is seeking a Visual Designer to shape and evolve the visual experience of Optimizely.com. You will blend visual design, systems thinking, and digital execution to create engaging, user-centered experiences that elevate our brand and support business goals.

Reporting to the Sr. Manager, Digital Experience, this fully remote role focuses on scalable web experiences, expanding our design system, and building reusable website components within Optimizely's Visual Builder.

Qualifications

• 3+ years of experience in web, visual, or digital design.
• Strong portfolio demonstrating modern web design, landing pages, and component-based design systems.
• Proficiency in Figma and collaborative design workflows.
• Experience working within and expanding design systems.
• Strong understanding of responsive design, accessibility standards, and UX best practices.
• Experience collaborating with cross-functional teams, including developers and marketers.
• Strong attention to detail with the ability to balance creativity and consistency.

Responsibilities

• Own the visual design of Optimizely.com, ensuring a polished, consistent, and engaging experience across the site.
• Maintain, evolve, and expand the Optimizely web design system, creating reusable patterns and components that scale across teams.
• Audit existing pages to identify opportunities to improve visual consistency, usability, accessibility, and brand adherence.
• Design and build reusable website components in Optimizely Visual Builder, enabling marketers to create high-quality pages efficiently.
• Create page layouts and landing pages that balance aesthetics, usability, performance, and conversion goals.
• Partner with developers to ensure designs are implemented accurately and efficiently.
• Collaborate with content strategists, campaign managers, and product marketers to translate business objectives into compelling digital experiences.
• Ensure designs meet accessibility (WCAG) and responsive design best practices.
• Contribute to ongoing optimization by incorporating user feedback, analytics, and A/B testing insights into future designs.
• Help establish and document web design standards, guidelines, and best practices.

Skills

Web design

Visual design

Design systems

Figma

Accessibility (WCAG)

Collaboration

UX best practices

HTML/CSS understanding

Education

Bachelor's degree in Graphic Design

Tools

After Effects

Lottie

Rive

Optimizely Visual Builder

Optimizely CMS

Job description

Visual Designer (Digital Marketing Manager)

Location: US US AZ, US US New York, US, 10003 US US US Nashua, US, 3063 US US US US US US Austin, US, 78705 US US US Minneapolis, MN, US, 55401

We're not here to add to the noise. We're here to cut through it- with AI that actually works for marketers.

From AI-powered content creation to world-class CMS and the industry's most trusted experimentation platform, Optimizely is the tool modern marketers actually want to use. AI-Ready. Set. Go.

10,000+ brands including H&M, PayPal, and Zoom already get it. So do Gartner, Forrester, and IDC, who consistently recognize us as leaders in MarTech.

But here's the thing about building great products: it takes great people. Our 1,600+ Optimizers across 12 global offices are curious, collaborative, and refreshingly human. We don't do corporate speak. We do real conversations, big ideas, and genuinely care for the work we make together.

If you want to be part of a team that's shaping the future of marketing technology — and actually enjoys doing it — you're in the right place.

Find us on Instagram: @optimizely

Introduction

Reporting to the Sr. Manager, Digital Experience , the Visual Designer will help shape and evolve the visual experience of Optimizely.com. In this role, you'll blend visual design, systems thinking, and digital execution to create engaging, user-centered experiences that elevate our brand and support business goals.

You'll be responsible for designing and maintaining scalable web experiences, expanding our design system, and building reusable website components within Optimizely's Visual Builder. Working closely with marketing, content, product marketing, UX, and development teams, you'll ensure our website remains visually compelling, consistent, and easy to maintain.

This is a fully remote position with flexible working options.

Job Responsibilities

• Own the visual design of Optimizely.com, ensuring a polished, consistent, and engaging experience across the site.
• Maintain, evolve, and expand the Optimizely web design system, creating reusable patterns and components that scale across teams.
• Audit existing pages to identify opportunities to improve visual consistency, usability, accessibility, and brand adherence.
• Design and build reusable website components in Optimizely Visual Builder, enabling marketers to create high-quality pages efficiently.
• Create page layouts and landing pages that balance aesthetics, usability, performance, and conversion goals.
• Partner with developers to ensure designs are implemented accurately and efficiently.
• Collaborate with content strategists, campaign managers, and product marketers to translate business objectives into compelling digital experiences.
• Ensure designs meet accessibility (WCAG) and responsive design best practices.
• Contribute to ongoing optimization by incorporating user feedback, analytics, and A/B testing insights into future designs.
• Help establish and document web design standards, guidelines, and best practices.

Knowledge and Experience

• 3+ years of experience in web, visual, or digital design.
• Strong portfolio demonstrating modern web design, landing pages, and component-based design systems.
• Proficiency in Figma and collaborative design workflows.
• Experience working within and expanding design systems.
• Strong understanding of responsive design, accessibility standards, and UX best practices.
• Experience collaborating with cross-functional teams, including developers and marketers.
• Strong attention to detail with the ability to balance creativity and consistency.

Additional skills and preferences

• Experience creating marketing graphics, campaign assets, and illustrative graphics.
• Motion graphics or animation experience (After Effects, Lottie, Rive, or similar).
• Familiarity with Optimizely CMS and Visual Builder, or other enterprise CMS platforms.
• Understanding of HTML/CSS and how designs translate into front-end development.
• Experience supporting experimentation and conversion rate optimization initiatives.

Education

Bachelor's degree in Graphic Design , Visual Communication, Interaction Design, or a related field (or equivalent hands-on experience)

Optimizely is committed to a diverse and inclusive workplace. Optimizely is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Total Target Compensation range: $74,000-$137,000

Optimizely considers several factors when extending an offer, including but not limited to the role and associated responsibilities, a candidate's work experience, education/training, and key skills.