Digital Online Marketing Manager

Optimizely; Minneota (MN); Remote; USD 90,000 - 130,000; Full time

Job summary

Optimizely is seeking a Manager, Digital Experience/Visual Designer to shape the visual experience of Optimizely.com. You will blend visual design, systems thinking, and digital execution to create engaging, user-centered experiences that elevate our brand and support business goals.

You’ll design and maintain scalable web experiences, expand our design system, and build reusable website components within Optimizely Visual Builder.

Qualifications

• 3+ years in web, visual, or digital design.
• Strong portfolio with modern web design and component-based systems.
• Proficient in Figma and collaborative workflows.
• Experience expanding design systems and building reusable components.
• Knowledge of accessibility and responsive design best practices.
• Experience creating marketing graphics and product visuals.

Responsibilities

• Own the visual design of Optimizely.com for consistency and polish.
• Maintain and evolve the design system and reusable components.
• Design scalable web pages and landing pages aligned with marketing goals.
• Collaborate with content, product marketing, UX, and development teams.
• Ensure accessibility and responsive behavior across devices.
• Iterate designs using feedback, analytics, and A/B data.

Skills

Visual design

Web design

Design systems

Figma

Accessibility

Responsive design

UX best practices

Collaboration

Motion graphics

HTML/CSS understanding

Education

Bachelor's in Graphic Design/Visual Communication/Interaction Design

Tools

Optimizely Visual Builder

Optimizely CMS

After Effects

Lottie/Rive

Job description

We're here to cut through it- with AI that actually works for marketers. From AI-powered content creation to world-class CMS and the industry's most trusted experimentation platform, Optimizely is the tool modern marketers actually want to use. AI-Ready. 10,000+ brands including H&M, PayPal, and Zoom already get it. But here's the thing about building great products: it takes great people. If you want to be part of a team that's shaping the future of marketing technology — and actually enjoys doing it — you're in the right place.

Manager, Digital Experience, the Visual Designer will help shape and evolve the visual experience of Optimizely.com. In this role, you'll blend visual design, systems thinking, and digital execution to create engaging, user-centered experiences that elevate our brand and support business goals.

You’ll be responsible for designing and maintaining scalable web experiences, expanding our design system, and building reusable website components within Optimizely’s Visual Builder. Working closely with marketing, content, product marketing, UX, and development teams, you’ll ensure our website remains visually compelling, consistent, and easy to maintain.

This is a fully remote position with flexible working options.

Own the visual design of Optimizely.com, ensuring a polished, consistent, and engaging experience across the site.

Responsibilities

• Maintain, evolve, and expand the Optimizely web design system, creating reusable patterns and components that scale across teams.
• Audit existing pages to identify opportunities to improve visual consistency, usability, accessibility, and brand adherence.
• Design and build reusable website components in Optimizely Visual Builder, enabling marketers to create high-quality pages efficiently.
• Create page layouts and landing pages that balance aesthetics, usability, performance, and conversion goals.
• Collaborate with content strategists, campaign managers, and product marketers to translate business objectives into compelling digital experiences.
• Ensure designs meet accessibility (WCAG) and responsive design best practices.
• Contribute to ongoing optimization by incorporating user feedback, analytics, and A/B testing insights into future designs.
• Help establish and document web design standards, guidelines, and best practices.

Requirements

• 3+ years of experience in web, visual, or digital design.
• Strong portfolio demonstrating modern web design, landing pages, and component-based design systems.
• Proficiency in Figma and collaborative design workflows.
• Experience working within and expanding design systems.
• Strong understanding of responsive design, accessibility standards, and UX best practices.
• Experience creating marketing graphics, campaign assets, and illustrative graphics.
• Experience designing product visuals, diagrams, or feature illustrations.
• Motion graphics or animation experience (After Effects, Lottie, Rive, or similar).
• Familiarity with Optimizely CMS and Visual Builder, or other enterprise CMS platforms.
• Understanding of HTML/CSS and how designs translate into front-end development.
• Bachelor's degree in Graphic Design, Visual Communication, Interaction Design, or a related field (or equivalent hands-on experience).

Optimizely is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Total Target Compensation range: $Optimizely considers several factors when extending an offer, including but not limited to the role and associated responsibilities, a candidate's work experience, education/training, and key skills.