Digital News Lead & Web Team Coach

Nexstar Media Group; Birmingham (AL); On-site; USD 70,000 - 100,000; Full time

Job summary

Nexstar Media Group is seeking a Digital Manager in Birmingham, AL to lead and train the local digital team, optimize online content, and grow audience across Nexstar's network. The role requires strong newsroom experience, SEO knowledge, and proficiency in analytics tools.

You will guide web producers, web reporters, and social media editors, ensuring high-impact headlines and interactive packaging to boost pageviews and reader engagement. Flexibility to adapt to regional needs is essential.

Qualifications

• Bachelor's degree required.
• Strong understanding of SEO best practices and AP Style.
• Experience working in or with a newsroom and ability to manage a team.

Responsibilities

• Oversee daily management and training of web producers, web reporters, and social media producers.
• Bridge between broadcast and digital in local newsroom.
• Capture and improve daily packaging of digital content to boost pageviews, time on site, and readership.
• Lead special coverage projects and monitor trends for growth in-DMA traffic.
• Collaborate across multiple websites and regional needs.

Skills

SEO

AP Style

Interpersonal skills

Education

Bachelor's degree

Tools

Google Analytics

Chartbeat

MS Office

HTML

CSS

Photoshop

Job description

Nexstar Media Group is seeking a Digital Manager in Birmingham, AL to lead and train the local digital team, optimize online content, and grow audience across Nexstar's network. The role requires strong newsroom experience, SEO knowledge, and proficiency in analytics tools.

You will guide web producers, web reporters, and social media editors, ensuring high-impact headlines and interactive packaging to boost pageviews and reader engagement. Flexibility to adapt to regional needs is essential.