Digital Newsroom Lead - Growth, Training & Engagement

Nexstar Media Group, Inc.; Birmingham (AL); On-site; USD 60,000 - 90,000; Full time

Job summary

Nexstar Media Group, Inc. in Birmingham, AL seeks an experienced digital newsroom leader to manage web producers, reporters, and social media teams. You will oversee daily digital packaging across Nexstar sites, drive interactive formats, and boost readership among in-DMA audiences.

The role emphasizes audience growth, data-driven content decisions, and hands-on content creation, including crafting engaging headlines and promoting stories across platforms. Nights/weekends required.

Qualifications

• 5 years of experience gathering or producing news and information with 3 years of experience working primarily on the web.
• Experience building online databases (investigative, elections, weather, etc.)
• Knowledge of SEO best practices and AP Style
• Flexibility to work across multiple websites while balancing in-market needs
• Organized, technical problem solver and quick decision maker
• Enjoys working in teams and has excellent interpersonal skills
• Ease with learning new technology independently and quickly
• Ability to take direction and quickly implement new ideas
• Comfortable adapting to changes in evolving industry and thrives under pressure
• Self-motivated, competitive spirit and assertive personality with ability to balance multiple competing projects and priorities
• Schedule flexibility (nights, weekends)
• Strong understanding of Google Analytics; Chartbeat experience a plus
• Proficiency in MS Office a must; HTML, CSS and Photoshop experience a plus

Responsibilities

• Attends local editorial meetings and serves as bridge between broadcast and digital in local newsroom
• Trains, coaches, and manages team of local digital journalists
• Depending on strengths and regional needs, will be assigned regional tasks across multiple websites
• Excellent at writing buzzy headlines that increase pageviews and packaging content that grows pageviews per visitor and time on site
• Works with web producers to assure steady stream of interesting content is packaged in an interactive way and promoted in a way that generates reader interest
• Evaluates website traffic trends to make decisions on daily content and longer-term content development to grow in-DMA traffic
• Leads team member responsible for planning and implementing special coverage projects
• Monitors major news websites, local and state news websites, blogs and social media for breaking news and trending topics
• Promotes news content on social media

Skills

Audience growth

Headlines writing

Web packaging

SEO best practices

Google Analytics

Chartbeat

MS Office

HTML/CSS/Photoshop

Editorial teamwork

Rapid content creation

Education

Bachelor's degree

Tools

Photoshop

HTML

CSS

Job description

Nexstar Media Group, Inc. in Birmingham, AL seeks an experienced digital newsroom leader to manage web producers, reporters, and social media teams. You will oversee daily digital packaging across Nexstar sites, drive interactive formats, and boost readership among in-DMA audiences.

The role emphasizes audience growth, data-driven content decisions, and hands-on content creation, including crafting engaging headlines and promoting stories across platforms. Nights/weekends required.