Digital Merchandising Strategist

Carolina Biological Supply Company; Burlington (NC); In loco; USD 60.000 - 90.000; Tempo pieno

Descrizione del lavoro

Carolina Biological Supply Company in Burlington, NC, seeks a Digital Merchandising Specialist to shape how customers discover, understand, and compare products across the digital experience. You will focus on a customer-centered approach to merchandising, enhancing product pages, imagery, and enrichment to move customers toward conversion.

Collaborating with Product, Ecommerce, Content, Design, and Digital Experience teams, you will implement strategic merchandising initiatives, test ideas, and

Competenze

• Bachelor's degree in marketing, business, ecommerce, communications, or related field
• 2-4 years experience in digital merchandising, ecommerce, product marketing, or related discipline
• Experience working with product pages or digital storefronts
• Experience using web analytics to inform decisions

Mansioni

• Develop and execute digital merchandising strategies to improve product discovery, engagement, and conversion.
• Optimize product pages with enhanced content to drive conversion.
• Identify opportunities to improve product storytelling through A+ content, imagery, and comparison tools.
• Build and maintain enhanced product content including lifestyle imagery, callouts, and educational content.
• Support promotional planning and merchandising execution across priority initiatives.

Conoscenze

Digital merchandising

Ecommerce

Content strategy

Cross-functional collaboration

Formazione

Bachelor's degree in marketing, business, ecommerce, communications, or related field

Descrizione del lavoro

Carolina Biological Supply Company in Burlington, NC, seeks a Digital Merchandising Specialist to shape how customers discover, understand, and compare products across the digital experience. You will focus on a customer-centered approach to merchandising, enhancing product pages, imagery, and enrichment to move customers toward conversion.

Collaborating with Product, Ecommerce, Content, Design, and Digital Experience teams, you will implement strategic merchandising initiatives, test ideas, and