Conversion-Driven Digital Merchandising Lead

Carolina-Biological; Burlington (NC); On-site; USD 60,000 - 85,000; Full time

Job summary

Carolina-Biological in Burlington, NC seeks a Digital Merchandising Specialist to shape how customers discover, understand, compare, and engage with products across the digital experience.

This role moves the organization from a page-maintenance model to a more strategic, customer-centered approach to product pages, imagery, enhanced content, and merchandising strategies that help customers find the right products and move confidently toward conversion.

Qualifications

• 2–4 years of experience in digital merchandising, ecommerce, or product marketing.
• Experience with product pages and enhanced content.
• Experience using web analytics to inform decisions.
• Cross-functional collaboration with content, design, or product teams.

Responsibilities

• Develop and execute digital merchandising strategies to improve discovery, engagement, and conversion.
• Optimize product pages with compelling, conversion-focused content.
• Enhance storytelling with A+ content, imagery, video, and comparison tools.
• Build enhanced product content including lifestyle imagery and feature callouts.
• Support promotional planning and merchandising execution across priority initiatives.

Skills

Digital merchandising

Content optimization

Data-driven decisions

Cross-functional collaboration

A/B testing and analytics

Education

Bachelor's degree in marketing, business, ecommerce, communications

Tools

Web analytics tools

Job description

Carolina-Biological in Burlington, NC seeks a Digital Merchandising Specialist to shape how customers discover, understand, compare, and engage with products across the digital experience.

This role moves the organization from a page-maintenance model to a more strategic, customer-centered approach to product pages, imagery, enhanced content, and merchandising strategies that help customers find the right products and move confidently toward conversion.