Digital Merchandising Specialist

Carolina Biological Supply Company; Burlington (NC); On-site; USD 60,000 - 90,000; Full time

Job summary

Carolina Biological Supply Company in Burlington, NC, seeks a Digital Merchandising Specialist to shape how customers discover, understand, and compare products across the digital experience. You will focus on a customer-centered approach to merchandising, enhancing product pages, imagery, and enrichment to move customers toward conversion.

Collaborating with Product, Ecommerce, Content, Design, and Digital Experience teams, you will implement strategic merchandising initiatives, test ideas, and

Qualifications

• Bachelor's degree in marketing, business, ecommerce, communications, or related field
• 2-4 years experience in digital merchandising, ecommerce, product marketing, or related discipline
• Experience working with product pages or digital storefronts
• Experience using web analytics to inform decisions

Responsibilities

• Develop and execute digital merchandising strategies to improve product discovery, engagement, and conversion.
• Optimize product pages with enhanced content to drive conversion.
• Identify opportunities to improve product storytelling through A+ content, imagery, and comparison tools.
• Build and maintain enhanced product content including lifestyle imagery, callouts, and educational content.
• Support promotional planning and merchandising execution across priority initiatives.

Skills

Digital merchandising

Ecommerce

Content strategy

Cross-functional collaboration

Education

Bachelor's degree in marketing, business, ecommerce, communications, or related field

Job description

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Burlington, NC, US

2 days ago Requisition ID: 1735

The Digital Merchandising Specialist is responsible for shaping how customers discover, understand, compare, and engage with products across the digital experience. This role helps support the organization's transition from a page-maintenance model to a more strategic, customer-centered approach to digital merchandising, bringing a customer and commercial mindset to product pages, imagery, enhanced content, and merchandising strategies that help customers find the right products and move confidently toward conversion.

MAJOR RESPONSIBILITIES AND FUNCTIONS

• Develop and execute digital merchandising strategies that improve product discovery, engagement, and conversion through stronger product presentation, translating business objectives, customer needs, and product positioning into effective merchandising decisions.
• Optimize product pages and related customer experiences, ensuring products are enriched with compelling, conversion-focused content.
• Identify and execute opportunities to improve product storytelling through A+ content, enhanced carousel imagery, video, comparison tools, and other conversion-focused digital enrichment.
• Build and maintain enhanced product content—including lifestyle imagery, feature callouts, comparison charts, and educational content that helps customers understand and choose the right products.
• Support promotional planning and merchandising execution across priority initiatives.

Analysis, Quality & Standards

• Analyze product and page performance data and turn insights into clear, actionable recommendations for content and enrichment improvements.
• Help prioritize which products and product lines receive enhanced content and enrichment investment based on customer needs and business opportunity.
• Ensure product information and enriched content are accurate, consistent, and effectively presented across channels, conducting quality assurance on product pages to confirm alignment with brand and business requirements.
• Participate in testing, iteration, and optimization of product content and imagery, using feedback and performance insights to improve presentation and conversion.
• Help maintain and apply digital merchandising standards, templates, and best practices to improve consistency and efficiency across product enrichment efforts.
• Use AI and emerging merchandising or analytics tools responsibly to support research, ideation, and workflow efficiency.
• Participate in merchandising strategy and ideation, contributing recommendations - not just execution - for how products are presented and positioned.
• Partner with Product, Ecommerce, Content, Design, and Digital Experience on product launches, promotions, and growth initiatives.
• Take ownership of assigned projects and product lines from initial brief through execution and delivery, managing deliverables, timelines, and next steps.

Professional Development

• Stay current on digital merchandising trends, ecommerce best practices, and emerging tools and technologies through ongoing self-directed learning.
• Pursue relevant training, certifications, or educational opportunities to strengthen merchandising, content, and analytical skills.
• Proactively seek feedback from stakeholders and leadership and apply it to continuously refine merchandising decisions and outcomes.
• Build knowledge of product performance analysis, enrichment strategy, and cross-functional merchandising practices to grow toward greater ownership and strategic contribution.

POSITION REQUIREMENTS

Education: Bachelor's degree in marketing, business, ecommerce, communications, or a related field preferred. A background or degree in a scientific field is a significant plus.

Experience: 2-4 years of experience in digital merchandising, ecommerce, product marketing, or a related discipline

• Demonstrated experience working with product pages, enhanced content, or digital storefronts
• Experience using web analytics or performance data to inform decisions is preferred
• Experience partnering cross-functionally with content, design, or product teams is a plus