Digital Merchandising Specialist

Carolina-Biological; Burlington (NC); In loco; USD 60.000 - 85.000; Tempo pieno

Descrizione del lavoro

Carolina-Biological in Burlington, NC seeks a Digital Merchandising Specialist to shape how customers discover, understand, compare, and engage with products across the digital experience.

This role moves the organization from a page-maintenance model to a more strategic, customer-centered approach to product pages, imagery, enhanced content, and merchandising strategies that help customers find the right products and move confidently toward conversion.

Competenze

• 2–4 years of experience in digital merchandising, ecommerce, or product marketing.
• Experience with product pages and enhanced content.
• Experience using web analytics to inform decisions.
• Cross-functional collaboration with content, design, or product teams.

Mansioni

• Develop and execute digital merchandising strategies to improve discovery, engagement, and conversion.
• Optimize product pages with compelling, conversion-focused content.
• Enhance storytelling with A+ content, imagery, video, and comparison tools.
• Build enhanced product content including lifestyle imagery and feature callouts.
• Support promotional planning and merchandising execution across priority initiatives.

Conoscenze

Digital merchandising

Content optimization

Data-driven decisions

Cross-functional collaboration

A/B testing and analytics

Formazione

Bachelor's degree in marketing, business, ecommerce, communications

Strumenti

Web analytics tools

Descrizione del lavoro

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Burlington, NC, US

2 days ago Requisition ID: 1735

The Digital Merchandising Specialist is responsible for shaping how customers discover, understand, compare, and engage with products across the digital experience. This role helps support the organization's transition from a page-maintenance model to a more strategic, customer-centered approach to digital merchandising, bringing a customer and commercial mindset to product pages, imagery, enhanced content, and merchandising strategies that help customers find the right products and move confidently toward conversion.

MAJOR RESPONSIBILITIES AND FUNCTIONS

• Develop and execute digital merchandising strategies that improve product discovery, engagement, and conversion through stronger product presentation, translating business objectives, customer needs, and product positioning into effective merchandising decisions.
• Optimize product pages and related customer experiences, ensuring products are enriched with compelling, conversion-focused content.
• Identify and execute opportunities to improve product storytelling through A+ content, enhanced carousel imagery, video, comparison tools, and other conversion-focused digital enrichment.
• Build and maintain enhanced product content—including lifestyle imagery, feature callouts, comparison charts, and educational content that helps customers understand and choose the right products.
• Support promotional planning and merchandising execution across priority initiatives.

Analysis, Quality & Standards

• Analyze product and page performance data and turn insights into clear, actionable recommendations for content and enrichment improvements.
• Help prioritize which products and product lines receive enhanced content and enrichment investment based on customer needs and business opportunity.
• Ensure product information and enriched content are accurate, consistent, and effectively presented across channels, conducting quality assurance on product pages to confirm alignment with brand and business requirements.
• Participate in testing, iteration, and optimization of product content and imagery, using feedback and performance insights to improve presentation and conversion.
• Help maintain and apply digital merchandising standards, templates, and best practices to improve consistency and efficiency across product enrichment efforts.
• Use AI and emerging merchandising or analytics tools responsibly to support research, ideation, and workflow efficiency.
• Participate in merchandising strategy and ideation, contributing recommendations - not just execution - for how products are presented and positioned.
• Partner with Product, Ecommerce, Content, Design, and Digital Experience on product launches, promotions, and growth initiatives.
• Take ownership of assigned projects and product lines from initial brief through execution and delivery, managing deliverables, timelines, and next steps.

Professional Development

• Stay current on digital merchandising trends, ecommerce best practices, and emerging tools and technologies through ongoing self-directed learning.
• Pursue relevant training, certifications, or educational opportunities to strengthen merchandising, content, and analytical skills.
• Proactively seek feedback from stakeholders and leadership and apply it to continuously refine merchandising decisions and outcomes.
• Build knowledge of product performance analysis, enrichment strategy, and cross-functional merchandising practices to grow toward greater ownership and strategic contribution.

POSITION REQUIREMENTS

Education: Bachelor's degree in marketing, business, ecommerce, communications, or a related field preferred. A background or degree in a scientific field is a significant plus.

Experience: 2-4 years of experience in digital merchandising, ecommerce, product marketing, or a related discipline

• Demonstrated experience working with product pages, enhanced content, or digital storefronts
• Experience using web analytics or performance data to inform decisions is preferred
• Experience partnering cross-functionally with content, design, or product teams is a plus