Digital Content Producer: Web, SEO & Campaigns

Carolina Biological Supply Company; Burlington (NC); On-site; USD 60,000 - 90,000; Full time

Job summary

Carolina Biological Supply Company in Burlington, NC seeks a Digital Content Producer to create, adapt, and optimize digital content across the customer journey, including web pages, product pages, and campaigns.

The role emphasizes UX-friendly copy, brand voice, and collaboration with cross-functional teams; strong writing and editing skills are essential for successful content launches and ongoing optimization.

Qualifications

• Bachelor's degree preferred in English, journalism, communications, marketing or related field.
• 1–3 years of experience writing or producing content for digital channels (web, email, ecommerce, social).
• Experience using SEO, analytics, and content-performance insights to inform strategy and optimization.
• Experience working within a CMS or willingness to quickly learn publishing workflows.
• Ability to translate complex, technical information into clear, engaging content.

Responsibilities

• Write, edit, and update content across websites, ecommerce experiences, product pages, landing pages, email, campaigns, and other digital channels.
• Develop product descriptions balancing technical accuracy with clear benefits, engaging storytelling, and brand voice.
• Adapt core messaging across channels while maintaining brand standards.
• Lead content development for product launches, promotions, and campaigns, including print materials when needed.
• Apply SEO, accessibility, and mobile-first best practices to improve discoverability and usability.
• Manage content within the CMS, including metadata and alt text.
• Collaborate with designers, merchandisers, marketers, and Stakeholders throughout projects.

Skills

Content writing

SEO basics

Editing

Collaboration

Education

Bachelor's degree

Tools

CMS

AI tools

Job description

Carolina Biological Supply Company in Burlington, NC seeks a Digital Content Producer to create, adapt, and optimize digital content across the customer journey, including web pages, product pages, and campaigns.

The role emphasizes UX-friendly copy, brand voice, and collaboration with cross-functional teams; strong writing and editing skills are essential for successful content launches and ongoing optimization.