Digital Merchandising Manager — PDP & Brand Experience

Dreyer's Grand Ice Cream; Walnut Creek (CA); On-site; USD 100,000 - 125,000; Full time

Job summary

Dreyer’s Grand Ice Cream in Walnut Creek is seeking a Digital Merchandising Manager to lead the PDP strategy for our brands across owned and syndicated digital ecosystems. You will partner with Brand, Marketing, Sales, and Master Data teams to develop and execute best-in-class product information merchandising capabilities.

The role requires 4+ years in digital marketing strategy and merchandising, with hands-on experience in PDP optimization, content standards, and cross-functional influence.

Qualifications

• 4+ years of experience in digital marketing strategy and digital merchandising.
• Strong working knowledge of CPG industry and the Global Data Synchronization Network and technology vendors (GDSN).
• Proficiency in Creative Briefing/Development, Retail Media, Digital Content Optimization, Cross-Functional Influence, Financial Acumen.
• Knowledgeable in eCommerce platforms (Walmart.com, Kroger.com, Instacart etc.), PDP optimization, retail media, influencer/UGC programs, and test-and-learn methodologies.
• Experience working with PIM and DAM systems (Salsify, Bynder, Syndigo) and with ratings/reviews platforms (Bazaar Voice, Ripple Street).

Responsibilities

• Creative Strategy & Execution: Lead our brands’ product PDP strategy for digital channels including product descriptions, imagery and ratings & reviews.
• Media Partnership: Partner with media planning to integrate campaign elements into PDPs, ensure brand consistency, and lead test-learn-scale initiatives.
• Content Standards: Develop best practices for PDP content, retail media, and creative assets; maintain brand consistency across platforms.
• Cross-Functional Collaboration: Partner with Brand, Social, Insights, and Customer teams to translate product insights into content briefs and creative.
• Technology infrastructure and roadmap: Manage the integration, governance and future roadmap for product information technology stack.
• People management: Coach and develop the Merchandising Marketing Associate Manager.

Skills

Digital marketing

Digital merchandising

Cross-functional collaboration

Brand strategy

Tools

Salsify

Bynder

Syndigo

Bazaarvoice

Ripple Street

Job description

Dreyer’s Grand Ice Cream in Walnut Creek is seeking a Digital Merchandising Manager to lead the PDP strategy for our brands across owned and syndicated digital ecosystems. You will partner with Brand, Marketing, Sales, and Master Data teams to develop and execute best-in-class product information merchandising capabilities.

The role requires 4+ years in digital marketing strategy and merchandising, with hands-on experience in PDP optimization, content standards, and cross-functional influence.