Digital Merchandising Lead – Brand Experience

Dreyer; Walnut Creek (CA); On-site; USD 100,000 - 125,000; Full time

Job summary

Dreyer’s Grand Ice Cream in Walnut Creek is seeking a Digital Merchandising Manager to lead product information merchandising strategy across our brands in digital ecosystems. You will own PDP content, imagery, ratings, and retail media partnerships, collaborating with Brand, Marketing, Sales, and IT to drive on-brand experiences and measurable growth.

You’ll lead a team and partner with global teams to elevate our digital presence and shopper engagement.

Qualifications

• 4+ years in digital marketing strategy and merchandising.
• Strong knowledge of CPG industry and GDSN.
• Proficiency in PDP content, retail media, and content optimization.

Responsibilities

• Lead PDP strategy for digital channels including descriptions, imagery, ratings.
• Partner with media planning to integrate campaign elements into PDPs.
• Develop content standards and ensure brand consistency across platforms.
• Collaborate with Brand, Social, Insights, and Customer teams on content briefs.
• Manage the product information technology stack roadmap.

Skills

Digital marketing

Merchandising

eCommerce platforms

PIM/DAM systems

Retail media

Content optimization

Cross-functional collaboration

Financial acumen

Brand governance

Tools

Salsify

Bynder

Syndigo

Bazaarvoice

Ripple Street

Job description

Dreyer’s Grand Ice Cream in Walnut Creek is seeking a Digital Merchandising Manager to lead product information merchandising strategy across our brands in digital ecosystems. You will own PDP content, imagery, ratings, and retail media partnerships, collaborating with Brand, Marketing, Sales, and IT to drive on-brand experiences and measurable growth.

You’ll lead a team and partner with global teams to elevate our digital presence and shopper engagement.