Digital Merchandising Manager

Dreyer; Walnut Creek (CA); On-site; USD 100,000 - 125,000; Full time

Job summary

Dreyer’s Grand Ice Cream in Walnut Creek is seeking a Digital Merchandising Manager to lead product information merchandising strategy across our brands in digital ecosystems. You will own PDP content, imagery, ratings, and retail media partnerships, collaborating with Brand, Marketing, Sales, and IT to drive on-brand experiences and measurable growth.

You’ll lead a team and partner with global teams to elevate our digital presence and shopper engagement.

Qualifications

• 4+ years in digital marketing strategy and merchandising.
• Strong knowledge of CPG industry and GDSN.
• Proficiency in PDP content, retail media, and content optimization.

Responsibilities

• Lead PDP strategy for digital channels including descriptions, imagery, ratings.
• Partner with media planning to integrate campaign elements into PDPs.
• Develop content standards and ensure brand consistency across platforms.
• Collaborate with Brand, Social, Insights, and Customer teams on content briefs.
• Manage the product information technology stack roadmap.

Skills

Digital marketing

Merchandising

eCommerce platforms

PIM/DAM systems

Retail media

Content optimization

Cross-functional collaboration

Financial acumen

Brand governance

Tools

Salsify

Bynder

Syndigo

Bazaarvoice

Ripple Street

Job description

Are you looking to catapult your career by driving high-impact transformation with household brands? Do you crave an entrepreneurial, fast paced and engaging growth assignment working with incredible people from across the globe?

At Dreyer’s Grand Ice Cream, we are excited to start a new chapter of accelerated growth as part of Froneri – a global pure-play ice cream leader. With nearly 100 years of winning experience in the U.S, a robust portfolio of powerhouse brands that consumers know and love such as Häagen-Dazs, Drumstick, Dreyer’s/Edy’s, Skinny Cow, OREO®, Outshine and Frollies and the backing and coaching of European-based ice cream experts, we know we have the winning recipe.

Headquartered in Walnut Creek, the Bay Area’s hub for up-and-coming food trends, our DGIC team across our offices and factories is raising the bar on all things ice cream. Our growth has been tremendous in the past few years – moving from being #2 manufacturer in market to being #1 in 2024. The brands have strong investments in marketing support, quality improvements and exciting line extensions and innovation. DGIC has also been recognized by retail partners as the top manufacturer partner, winning the #1 position in the prestigious Advantage Award in 2024.

At DGIC, we don’t just hire for roles, we grow future business leaders.Here, everyone is encouraged to think like a general manager. That means owning your piece of the business, making bold decisions, and seeing the big picture. What makes us unique? You won’t just stay in your lane, you’ll get hands-on exposure to everything from Sales, Marketing and operations to Finance and Supply Chain. It’s like getting an MBA on the job (but with way more ice cream). If you’re curious, driven, and ready to learn a lot about a lot, this is the place to stretch your skills and fast-track your career.

Unleash your potential at Dreyer’s Grand Ice Cream and discover what a sweet career we have in store for you!

What to expect from Dreyer’s

At the heart of our culture are four core values that guide our actions and define how we work together.We Take Ownershipby staying committed from start to finish, making thoughtful decisions, and focusing our efforts on initiatives that drive growth, efficiency, and sustainability.We Do What Is Rightby prioritizing transparency, setting clear roles and responsibilities, and speaking up when something doesn’t align with our values.We Seek to Improvethrough continuous innovation, embracing feedback, and learning from both our successes and setbacks. AndWe Are Better Togetherby making decisions that benefit the whole organization, fostering inclusion through diverse perspectives, and treating everyone with fairness and respect. These values are not just ideals—they are the behaviors we live by every day.

Importantly – what does it mean for our marketing talent? As part of our talented Marketing Team, you will see why we drive such strong business growth – it’s how we do our work. What you can expect as part of our Marketing team:

• Ownership of your projects
• Access to the leadership team on a regular basis
• Participation and involvement across brand campaigns

Main Purpose of Job

The Digital Brand Experience team is responsible for the strategy, infrastructure and execution that support our brands across digital channels. Within this group, the Digital Merchandising team drives our brands’ digital merchandising strategy, product information management and governance as well as the technology infrastructure. The team serves as a critical bridge between technical product information, digital systems, and the overall consumer brand experience. This position partners closely with Brand, Marketing, Sales, Consumer Experience, and Master Data teams, as well as external service providers and customers, to develop and execute best-in-class digital merchandising capabilities and business processes.

The Digital Merchandising Manager is responsible for leading the product information merchandising strategy and implementation for our brands across owned and syndicated digital ecosystem.

What you’ll do

• Creative Strategy & Execution: Lead our brands’ product PDP strategy for digital channels inclusive of (product descriptions, imagery and ratings & reviews
• Media Partnership: Partners with media planning to integrate relevant campaign elements into Product detail pages, ensures brand consistency, and leads test-learn-scale initiatives.
  • Content Standards: Develops best practices for PDP content, retail media, and creative assets; maintains brand consistency across platforms.
  • Cross-Functional Collaboration: Partners with Brand, Social, Insights, and Customer teams to translate product insights into content briefs and creative.
  • Technology infrastructure and roadmap: Manage the integration, governance and future roadmap for product informational technology stack.
  • People management: Coach and develop the Merchandising Marketing Associate Manager.

What you’ll bring (Education and Experience)

• 4+ years of experience in digital marketing strategy, digital media merchandising and associated systems
• Strong working knowledge of Consumer Packaged Goods industry and the Global Data Synchronization Network and technology vendors (GDSN)
• Proficiency in Creative Briefing/Development, Retail Media, Digital Content Optimization, Cross-Functional Influence, Financial Acumen
• Knowledgeable in eCommerce platforms (Walmart.com, Kroger.com, Instacart etc.), PDP optimization, retail media, influencer/UGC programs, and test-and-learn methodologies
• Experience working in the following systems and software:
• PIM and DAM systems (Salsify, Bynder, Syndigo)
• Ratings and Reviews (Bazaar Voice, Ripple Street etc)
• Commercial technology implementation experience preferred

Soft Skills

• Excellent communication skills with an ability to address audiences of all levels and varying technical knowledge
• Ability to manage multiple tasks and changing priorities while taking full accountability for quality efforts and deliverables
• Detail-orientated with a strong analytical and decision-making skills
• Demonstrated ability to work in a team environment
• Strong technical skillset and an ability to trouble‑shoot issues as well as identify root causes

The pay scale for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At Dreyer’s Grand Ice Cream, it is not typical for an individual to be hired at or near the top of the range for their role, and compensation decisions are dependent on the facts and circumstances of each case. The pay range for prospective employees in this role is between $100,000 and $125,000 per year.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.