Digital Merchandising Lead: Elevate Brand PDP & Online

Ultipro

Walnut Creek, Northern (CA, KY)

Hybrid

USD 100,000 - 125,000

Full time

6 days ago

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Job summary

Dreyer’s Grand Ice Cream is seeking a Digital Merchandising Manager to lead the product information merchandising strategy across owned and syndicated digital channels. You will drive PDP content, imagery, ratings, and collaboration with Brand, Marketing, and Sales to ensure a cohesive consumer experience.

This role requires 4+ years in digital marketing and merchandising, strong knowledge of PDP optimization, and experience with PIM/DAM systems.

Qualifications

4+ years of experience in digital marketing strategy, digital media merchandising and associated systems.
Proficiency in understanding Consumer Packaged Goods industry and data synchronization (GDSN).
Knowledge of PDP optimization, retail media, and test-and-learn methodologies.
Experience with PIM/DAM systems (Salsify, Bynder, Syndigo) and ratings/reviews platforms.

Responsibilities

Lead PDP strategy for digital channels including product descriptions, imagery, and ratings & reviews.
Partner with media planning to integrate campaign elements into PDPs and drive test-learn-scale initiatives.
Develop best practices for PDP content, retail media, and creative assets while maintaining brand consistency.
Collaborate with Brand, Social, Insights, and Customer teams to translate product insights into content briefs.
Manage integration, governance and roadmap for product information systems.