Digital Merchandising Manager

Dreyer's Grand Ice Cream; Walnut Creek (CA); On-site; USD 100,000 - 125,000; Full time

Job summary

Dreyer’s Grand Ice Cream in Walnut Creek is seeking a Digital Merchandising Manager to lead the PDP strategy for our brands across owned and syndicated digital ecosystems. You will partner with Brand, Marketing, Sales, and Master Data teams to develop and execute best-in-class product information merchandising capabilities.

The role requires 4+ years in digital marketing strategy and merchandising, with hands-on experience in PDP optimization, content standards, and cross-functional influence.

Qualifications

• 4+ years of experience in digital marketing strategy and digital merchandising.
• Strong working knowledge of CPG industry and the Global Data Synchronization Network and technology vendors (GDSN).
• Proficiency in Creative Briefing/Development, Retail Media, Digital Content Optimization, Cross-Functional Influence, Financial Acumen.
• Knowledgeable in eCommerce platforms (Walmart.com, Kroger.com, Instacart etc.), PDP optimization, retail media, influencer/UGC programs, and test-and-learn methodologies.
• Experience working with PIM and DAM systems (Salsify, Bynder, Syndigo) and with ratings/reviews platforms (Bazaar Voice, Ripple Street).

Responsibilities

• Creative Strategy & Execution: Lead our brands’ product PDP strategy for digital channels including product descriptions, imagery and ratings & reviews.
• Media Partnership: Partner with media planning to integrate campaign elements into PDPs, ensure brand consistency, and lead test-learn-scale initiatives.
• Content Standards: Develop best practices for PDP content, retail media, and creative assets; maintain brand consistency across platforms.
• Cross-Functional Collaboration: Partner with Brand, Social, Insights, and Customer teams to translate product insights into content briefs and creative.
• Technology infrastructure and roadmap: Manage the integration, governance and future roadmap for product information technology stack.
• People management: Coach and develop the Merchandising Marketing Associate Manager.

Skills

Digital marketing

Digital merchandising

Cross-functional collaboration

Brand strategy

Tools

Salsify

Bynder

Syndigo

Bazaarvoice

Ripple Street

Job description

At the heart of our culture are four core values that guide our actions and define how we work together. We Take Ownership by staying committed from start to finish, making thoughtful decisions, and focusing our efforts on initiatives that drive growth, efficiency, and sustainability. We Do What Is Right by prioritizing transparency, setting clear roles and responsibilities, and speaking up when something doesn’t align with our values. We Seek to Improve through continuous innovation, embracing feedback, and learning from both our successes and setbacks. And We Are Better Together by making decisions that benefit the whole organization, fostering inclusion through diverse perspectives, and treating everyone with fairness and respect. These values are not just ideals—they are the behaviors we live by every day.

Importantly – what does it mean for our marketing talent? As part of our talented Marketing Team, you will see why we drive such strong business growth – it’s how we do our work. What you can expect as part of our Marketing team:

• Ownership of your projects
• Access to the leadership team on a regular basis
• Participation and involvement across brand campaigns

Main Purpose of Job

The Digital Brand Experience team is responsible for the strategy, infrastructure and execution that support our brands across digital channels. Within this group, the Digital Merchandising team drives our brands’ digital merchandising strategy, product information management and governance as well as the technology infrastructure. The team serves as a critical bridge between technical product information, digital systems, and the overall consumer brand experience. This position partners closely with Brand, Marketing, Sales, Consumer Experience, and Master Data teams, as well as external service providers and customers, to develop and execute best-in-class digital merchandising capabilities and business processes.

The Digital Merchandising Manager is responsible for leading the product information merchandising strategy and implementation for our brands across owned and syndicated digital ecosystem.

What you’ll do:

• Creative Strategy & Execution: Lead our brands’ product PDP strategy for digital channels inclusive of (product descriptions, imagery and ratings & reviews
• Media Partnership: Partners with media planning to integrate relevant campaign elements into Product detail pages, ensures brand consistency, and leads test-learn-scale initiatives.
• Content Standards: Develops best practices for PDP content, retail media, and creative assets; maintains brand consistency across platforms.
• Cross-Functional Collaboration: Partners with Brand, Social, Insights, and Customer teams to translate product insights into content briefs and creative.
• Technology infrastructure and roadmap: Manage the integration, governance and future roadmap for product informational technology stack.
• People management: Coach and develop the Merchandising Marketing Associate Manager.

What you’ll bring (Education and Experience)

• 4+ years of experience in digital marketing strategy, digital media merchandising and associated systems
• Strong working knowledge of Consumer Packaged Goods industry and the Global Data Synchronization Network and technology vendors (GDSN)
• Proficiency in Creative Briefing/Development, Retail Media, Digital Content Optimization, Cross-Functional Influence, Financial Acumen
• Knowledgeable in eCommerce platforms (Walmart.com, Kroger.com, Instacart etc.), PDP optimization, retail media, influencer/UGC programs, and test-and-learn methodologies
• Experience working in the following systems and software:
• PIM and DAM systems (Salsify, Bynder, Syndigo)
• Ratings and Reviews (Bazaar Voice, Ripple Street etc)
• Commercial technology implementation experience preferred

Soft Skills

• Excellent communication skills with an ability to address audiences of all levels and varying technical knowledge
• Ability to manage multiple tasks and changing priorities while taking full accountability for quality efforts and deliverables
• Detail-orientated with a strong analytical and decision-making skills
• Demonstrated ability to work in a team environment
• Strong technical skillset and an ability to trouble-shoot issues as well as identify root causes

The pay scale for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At Dreyer’s Grand Ice Cream, it is not typical for an individual to be hired at or near the top of the range for their role, and compensation decisions are dependent on the facts and circumstances of each case. The pay range for prospective employees in this role is between $100,000 and $125,000 per year.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.